• Scientific and pedagogical direction - Doctor of Philosophy (PhD)

1. Apply classical theories and independently propose new scientific ideas in public relations.
2. Practice the use of traditional and digital PR tools in the region and in the world on an ongoing basis.
3. Form the types of communications of state, commercial, public PR entities in information interaction.
4. Reproduce at abstract level a set of public relations and metacommunications to identify patterns of scientific direction, integrated industry and professional activity.
5. Plan, present, critically evaluate the results of scientific research in the framework of PR and metacommunication.
6. Activate digital technologies in PR, taking into account the development of the Internet, social networks, gadgets, artificial intelligence, SMM, blockchain, virtual and augmented reality.
7. Modify the components of PR tools and technologies, taking into account business goals, levels of crisis risks, force majeure situations.
8. Build research work to obtain and verify dissertation’s conclusions; implement the obtained results in the practice of supporting the image, reputation and brand.
9. Provide innovative support to public relations institutions in constantly changing conditions with the involvement of international experience of professional communities: IPRA, National Association on Public Relations (NAPR), Association of Public Relations Teachers (APRT) and others according to accepted criteria.
10. Conduct qualified lessons in higher education institutions using advanced teaching technologies, methods of acquisition and control of knowledge in the professional sphere, manage educational programs.
11. Publish the results of researches and experiments in international scientific journals, present them at international conferences, participate in scientific discussions.
12. Demonstrate leadership in team management, transfer skills to colleagues and subordinates, and strive for continuous professional growth in the field of public relations.