"How to calculate a budget for marketing?"

Violeta Krasavskaya, marketing analyst, business coach, marketing and advertising consultant, MBA, director of the Marketing Department of the Association of Advertising Specialists of Kazakhstan and marketing director of the jewelry company "Armat" held a master class on the topic "How to calculate a budget for marketing?" for students and undergraduates of the specialty "Marketing" of the Department of "Business Technologies" al-Farabi KazNU.

The expert described the process of development and formation of the company's marketing budget in great detail. At the master class, students were able to receive not only information about what actions to start planning advertising investments with, but also to see examples of the application of the best methods for calculating the amount of marketing expenses of an enterprise. The expert gave three golden rules for calculating and distributing a marketing budget that will help you approach the process of planning a marketing budget in an enterprise.