Publishing Studies

Publishing Studies

QUALIFICATION

  • First Stage of Higher Education - Bachelor of Arts

MODEL OF GRADUATING STUDENT

ON1 Prepare (edit, design) and issue publishing products taking into account standards, printing technologies, marketing
ON2 Implement the commodity policy and assortment of publishers based on BigData, domestic and foreign experience.
ON3 To systematize the main trends in the development of innovative technologies in publishing
ON4 Synthesize traditional and modern management methods in the work of editor-publisher.
ON5 Evaluate the quality of publishing products based on stylistic analysis of content, cost and relevance, through art criticism and peer review.
ON6 Conduct sociological and book research of the readership, including through social networks.
ON7 Develop new publishing business models based on professional information, innovation and exchange of experience.
ON8 Apply modern proofreading and editing techniques based on basic knowledge of textual criticism and editorial processing of publications.
ON9 Carry out information, bibliographic and advertising support for publishing activities in the legal field.
ON10 Use the technologies of artistic and technical design of the book, taking into account the types of printing and consumables.
ON11 Classify publishing concepts by critically analyzing the progress of publishing transformation in Kazakhstan and abroad.
ON12 Analyze the evolution of the language and style of the book, the content and form of print and electronic publications
ON13 Creatively use in professional activities basic knowledge in the field of philosophy, logic, cultural studies, ethics, aesthetics in the context of modernity.

Program passport

Speciality Name
Publishing Studies
Speciality Code
6B02101
Faculty
Journalism

disciplines

Art criticism and review of works
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to develop students’ skills in working in the genres of artistic criticism and reviewing. The main stages of the development of art criticism in Kazakhstan and abroad and reviewing as a type of creative activity are studied; analyzes cultural issues in the practice of the modern Kazakh press. As a result of studying the discipline, students master methodological approaches to describing and evaluating objects of art; gain practical experience in reviewing works.

Audio and video book technology
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form students' skills in the technology of making audiobooks and podcasts, video books. Course content: classification, specifics of audio and format types and new preparation and release technologies. Programs for making books (compilers) and file requirements. Publishing systems and electronic services in the perspective of new audio and video book formats. Editorial approaches.

Culture and Ethics in the book business
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to business communication from the standpoint of cultural and ethical principles of the sphere of book business. The discipline considers the culture and ethics of business communication, the basic concepts of the culture of communication as applied to the problems of the book business. Range of topics: the main psychological mechanisms of the relationship between the elements of the book business system; sales ethics, motives for acquiring books, collecting and bibliophilia.

Culturology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim of discipline is to form a bachelor's understanding of the specifics of the development of national culture in the context of world culture and civilization, need to preserve the cultural code of the Kazakh people, ability to pursue in independent professional activity a strategy of preserving the cultural heritage.

Editing preparation of the book apparatus
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The apparatus of the book is a set of additional elements of the publication that help explain the main text, assimilate the content of published works, make it easier for the reader to use the publication, as well as its processing for statistical, library and bibliographic purposes. and information services. Any publication is repeatedly studied in libraries, bibliographic centers, departments of scientific and technical information systems. When studying the discipline: masters the functions of the book apparatus, information about the publication, the content and title of the publication, the preface, the last word, the introductory article, comments and remarks, auxiliary indicators, etc.

Editing. General course
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to literary processing of texts within the framework of basic principles and modern editing practices. When completing the discipline, students will study the following topics: the essence and tasks of editing, the general scheme of editorial analysis and the principles of editing, the technique and types of editing, the logical foundations of editing, compositional techniques, types of texts, the creative nature of editorial work.

Editorial preparation of publications
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form the ability to analyze the species-typological characteristics and classification of publications, to carry out editorial expertise of publications. The role of the editor as organizer of the publication will be explored; aspects of publishing editing of various types of publications (information, advertising, reference, literary and artistic, reprint, etc.) and methods of mastering practical skills. The discipline contributes to the development of the ability to organize information about the concepts of publications.

Evolution of the language and style of the kazakh books
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form the ability to analyze the stages of evolution of the language and style of the Kazakh book. The following will be studied: the first Kazakh books, their linguistic and stylistic features, the experience of publishers-editors; works of great thinkers, poets and writers of Central Asia and Kazakhstan on the history of the Kazvkh book, features of modern formats, development prospects.

Foreign Language
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the improvement of knowledge of foreign language communicative competence. The main methods of speech skills and foreign language communication skills are considered as a basis for the development of communicative competence; implementation of acquired speech skills in the process of searching, selecting and using material in English.

General bibliology
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students' competencies in the field of book science and book science, the practical application of book science methods of analysis and systematization of books. When studying the discipline, the following will be considered: the concept of a book, the composition of the science of a book, the national specifics of the history of the development of a written, printed, electronic book in Kazakhstan, changes in modern book science.

History of domestic and foreign publishing
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - TThe purpose of the discipline: to form students' ability to analyze the specifics of organizing domestic and foreign publishing and sample the knowledge system. Content of the discipline: brief historical data on the development of printing, technologies of the publishing process, the system of relations between departments and editorial offices, publishing house and author. The discipline considers publishing in the book system, characterizes the structure of the world book publishing system, studies the peculiarities of the work of domestic and foreign publishers.

Information-Communication Technologies
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: it consists in the formation of a new "digital" thinking, a critical understanding of the role and importance of modern information and communication technologies, the ability to apply information and communication technologies in various professional activities. They are being studied: the role of ICT in key sectors of society development is being studied. Architecture of computer systems. Software. Microsoft Office Internet technologies. Cloud and mobile technologies. Multimedia technologies. E-learning. Information technology in the professional field.

Kazakh (Russian) Language
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: ensuring the qualitative assimilation of the Kazakh (Russian) language as a means of social, intercultural, professional communication through the formation of communicative competencies. The following are studied: the system of phonetic, lexical, grammatical means of language, ideas about language as a cultural phenomenon and about the specifics of speech culture; language as an element of the national linguistic picture of the world; the status of the Kazakh (Russian) language in the world space.

Literary agencies and agents
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a general idea of the institute of literary agents, the activities of literary agencies (agents) among students. The discipline considers the history of the creation of literary agencies as intermediaries between literature and the author; functions of a literary agent representing the interests of authors and exercising the copyright of their clients, including the choice of publisher.

Management and marketing of books
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form students' holistic understanding of the features of management and marketing in publishing, based on the general theory of management and marketing systems. During the course, the student studies the basics of management and marketing in the book business as a component of the national economy and small and medium-sized businesses, the basics of book publishing and book distribution, basic applied problems and methods of book business in market conditions. The subject forms the professional orientation of modern students.

Methods of text proofreading
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline: to realize the ability to correct a modern text; During the course, students develop the following abilities: - Defining the goals and objectives of editing as a stage of preparation for publication; - analysis and assessment of the printed text for compliance with the norms of the Russian language, preparation of printed publications in accordance with the rules and regulations; - text correction using classic and modern tools and technologies; In the course of studying the discipline, students study the features of preparing a text for publication, the main methods of proofreading.

Military Training
  • Number of credits - 6
  • Type of control - MC
  • Description - Military Training

Modern printing technology
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: the formation of basic knowledge and understanding of modern printing technologies. Formation of the following skills of students in the learning process; mastering multimedia and new software solutions; - a systematic approach to the analysis of printing technologies in printing, a combination of theoretical knowledge and practical skills to improve professional performance. The course explores the basic principles of printing, modern equipment and systems.

Modern publishing and the literary proces
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form basic abilities to describe and explain modern publishing process as a complex of organically connected and naturally following one after another stages of work on preparation and publication of works in print and electronic form. The subject considers modern publishing in relation to the literary process; the main product of publishing is a book, as well as the preparation and release of other media publications.

Module of socio-political knowledge (Culture)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Culture)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Political science)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Political science)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Psychology)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Psychology)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology/ Political science/ Culture/ Psychology)
  • Number of credits - 8
  • Type of control - RK + Exam (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Philosophy
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form a systematic understanding of philosophy and its main problems and methods in the context of future professional activities. The main content of ontology and metaphysics is considered in the context of the historical development of philosophy; the importance of key worldview concepts in the modern world.

Physical Training
  • Number of credits - 2
  • Type of control - РК(с оценкой)
  • Description - The purpose of the discipline is the formation of social and personal competencies of students, ensuring the targeted use of the appropriate means of physical culture and sports for preservation, preparation for professional activities. As a result of studying the discipline, the graduate should know the role of physical culture in human development.

Political Science
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The academic discipline “Political science” forms knowledge of the laws and laws of world politics and modern political processes, explaining the essence and content of the policy of national states, on the basis of ensuring national security and the realization of national interests.

Preparation and presentation of publishing project for a book publication
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form practical skills in organizing work on the release of a book publication. The main task of studying the discipline is to master the methods: assessing the originality and profitability of a publishing project; organization of the work of the publishing staff; planning the activities of the publishing house; budgeting of the publication; control over the activities of the publishing staff; preparation and presentation of the publication.

Psychology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of studying the discipline is to provide scientifically grounded training of highly qualified specialists on the basis of studying the fundamental concepts of psychology management, creating the necessary prerequisites for theoretical understanding and practical application of the most important management problems related to the process of professional development.

Psychology and sociology of reading
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The main purpose of the course: to form the ability to describe and explain the essence of reading from sociological and psychological points of view. During the study of course, students should be competent in:- using the basic principles of the organization and conduct of sociological research audience and media in determining the strategy of publishing; - managing motivation of opinion leaders and interest groups in different areas;- applying a particular tool of culture and sociology of the book.

Publication of translated literature
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to develop skills in preparing for printing and publishing translated literature. The discipline is based on the study of the history and current state of the Russian translation book, acquaintance with the theory and practice of translation as starting points for the work of the translator and editor in the process of preparing translation editions.

Sociology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The course presents general questions of theory and history of sociology, methodology and methods of sociological research, special sociological theories. This course is aimed at shaping the sociological imagination of students, basic ideas about the subject and methods of sociological research, topical problems and sociology branches.

Standards in the book business
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The main purpose of the course: to form system knowledge of students in the field of publishing standardization and the concept of performance discipline when working in the book industry. As a result of studying the course, students should know: the theory of standards and basic terms; the main GOSTs and OSTs for book publishing; international standard numbering of books (ISBN, ISSN, etc.); universal decimal classification (UDC) and other classifications (BBK).

Stylistics and editing
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form the ability to work on the stylistic resources of the language; analysis of the stylistics of the text to strengthen the communicative and commercial effectiveness of the publishing project. Students study the relationship between stylistics and editing, functional styles and literary directions, criteria for editorial assessment of stylistic features, assessment of the author's presentation, stylistic appropriateness, editing stylistic errors.

Textual
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form skills of textual work with text. The history of the emergence of textology as a science, stages of development and the main directions of theoretical and textual thought will be studied. The course is aimed at mastering the methods and techniques of professional analysis of a work in the context of the historical and literary process and the artist's creative biography.

Нistory of Kazakhstan
  • Number of credits - 5
  • Type of control - [РК1+MT+РК2+ ГЭК] (100)
  • Description - The purpose of the discipline is to give objective knowledge about the main stages in the development of the history of Kazakhstan from ancient times to the present. Expected learning outcomes: 1) demonstrate knowledge and understanding of the main stages in the development of the history of Kazakhstan; 2) to correlate the phenomena and events of the historical past with the general paradigm of the world-historical development of human society through critical analysis; 3) to possess the skills of analytical and axiological analysis in the study of historical processes and phenomena of modern Kazakhstan; 4) be able to objectively and comprehensively comprehend the immanent features of the modern Kazakh model of development; 5) Systematize and give a critical assessment of historical phenomena and processes in the history of Kazakhstan. During the study of the discipline students will learn following aspects: Ancient people and the formation of a nomadic civilization, Turkic civilization and the Great Steppe, Kazakhstan in modern times (XVIII - early XX centuries), Kazakhstan as part of the Soviet administrative-command system, Kazakhstan in the world community (1991-2022).

Data for 2021-2024 years

disciplines

Abais Teaching
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form in future specialists the ability to self-knowledge, the use of Abai's doctrine as the basis of spirituality and intellectuality of modern Kazakhstan, the application of their professional knowledge, understanding and abilities through the prism of humanism and education in order to strengthen the unity of the country and civil solidarity of society.The following will be studied: the concept of the teachings of Abai; sources of teaching; components of Abai's doctrine; categories of Abai's doctrine; assessment tools of the teachings of Abai; the essence and meaning of Abai’s doctrine.

Alash Publications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: students will know about valuabld heritage in archive shelfs. Textbooks and works of Alash figures published by the educational commission of the Alashorda government, topics, editions, and positions of the Alash press will be studied. Particular attention is paid to the activities of B. Kuleev, who made a significant contribution to the publication of Alash publications. The publications of the Alash publishing house are also analyzed.

Al-Farabi and Modernity
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim of the discipline is to form students' ideas about the scientific and philosophical heritage of the great Turkic thinker Abu Nasr al-Farabi in developing the world and national culture. Learning outcomes: explain the main philosophical contents al-Farabi's heritage and his influence on the formation of Turkic philosophy; influence European Renaissance.

Basics of Financial Literacy
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form rational financial behavior in students based on building a direct connection between understanding financial information and their practical application for making competent and informed decisions regarding personal finances and increasing their economic security, as well as the ability to critically evaluate and analyze processes related to protection their rights and interests as consumers of financial services through the use of financial instruments, including digital technologies.

Books composition
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to master the culture of compositional activity and develop in students’ knowledge, skills and abilities applicable to the construction of composition in various publications. The discipline studies the essence and process of compositional thinking, the theoretical foundations and patterns of composition of printed and electronic publications, and teaches practical skills.

Communication policy and advertising in publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to conduct a competent communication policy in the field of book publishing. Communication and advertising directions of publishing houses will be studied. As a result of studying the discipline, students will know the peculiarities of the communication policy of modern publishing houses; be able to choose the most effective communication channels for advertising publishing products; to acquire practical skills in the field of preparation and implementation of advertising campaigns for publishing houses.

Computer graphics in publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to work with desktop publishing systems and computer technologies, to teach practical skills in the field of computer graphics. Ways to use computer graphics in publishing will be explored; basic concepts and categories of the subject, the role and place of graphic images in the system of modern publishing; technologies and trends in the development of computer graphics.

Computer layout and design
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The aims of mastering the discipline are to study the technology of layout, and gain practical experience in designing newspapers, magazines in the layout program. The aim of the course is to familiarize students with the main problems and patterns of layout and design of newspapers as part of publishing, with the norms, rules and styles of layout for future publications; to teach students to work with desktop publishing systems and graphic editors, the use of computer technologies for the layout of newspapers, necessary to perform the functions of a newspaper designer, layout specialist, editor, publisher, correspondent, etc.

Ecology and Human Life Safety
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form a number of key competencies based on modern concepts of environmental management, implementing the principles of harmonious optimization of human interaction with nature. The following will be studied: the principles of sustainable development, conservation and reproduction of natural resources to ensure the safety of human life, methods for assessing and minimizing risks, protecting against dangers, including during travel, measures to eliminate the consequences of accidents, anthropogenic disasters, natural disasters, environmental protection and rational environmental management.

Economics and Organization of publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form the ability to apply in practice the main provisions of economics and organization of publishing. The discipline considers legislative and other regulatory materials related to the economy and the organization of editorial and publishing activities. The procedure for the development of plans for the publication of literature, schedules of editorial and production processes of the publication; the procedure for concluding contracts with authors; basic economic and organizational principles of publishing.

Editing electronic publicat
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to study the specifics of the editor's work with electronic publications. The discipline considers the current state and trends in the development of computer technologies for the creation, distribution and use of electronic publications; types, types, forms, characteristics and formats of electronic publications; ability to work with text, graphic and multimedia material.

Editorial preparation of scientific publications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The main goal of the course is to provide students with professional knowledge and skills in editorial processing of textual and visual information of scientific publications. As a result of studying the discipline, students consider the following issues: the current state of scientific publications, indicating trends; format and description of electronic and printed scientific publications; Traditional editorial processing of scientific and technical literature also includes the dynamic processing method. Features of training: practical skills.

Entrepreneurship
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The aim of the discipline is the gaining of basic knowledge in the theory and practice of creating one's own business, necessary for the formation of: economic way of thinking; focus on commercially realisable industrial-innovative projects. The main conditions of internal and external environment of entrepreneurship and small and medium-sized businesses; state regulation and the role of the state for the entrepreneurial environment are considered.

Innovative technologies in publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to synthesize information in the field of innovation in publishing; features of the formation of publishing policies. Course content: innovative methods of promoting publishing products, technological techniques, new publishing platforms. The discipline forms knowledge in the field of innovation in publishing; features of the formation of the assortment policy of publishers.

International publishing managment
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students' ability to organize international communications in the publishing business. Content of the discipline: modern ways of managing international relations to promote the book in Kazakhstan and abroad. The discipline studies the basics of personnel management and technological processes, the organization of management of information and marketing resources.

Layout and design
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form skills in working with design layouts and layout of media materials, websites, etc. The following will be studied: systems and types of layout and design, norms, rules and styles of layout of future publications; work with publishing systems and graphic editors, technologies for layout of materials necessary to perform the functions of a designer, layout specialist, editor, publisher, media specialist, etc.

Legal Bases of Corruption Control
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a responsible attitude and the ability to demonstrate in practice the application of the principles and norms of anti-corruption legislation in order to prevent corruption offenses, to form intolerance towards corruption, an anti-corruption culture in everyday life and at the workplace, civil liability. The following will be studied: anti-corruption legislation, the system and activities of anti-corruption subjects, causes and conditions conducive to corruption, anti-corruption policy, international experience in combating corruption.

Legal basis of book industry
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: to form the ability to apply legal mechanisms in book business. The discipline considers the history of copyright, the scope of copyright, objects and sources; copyright issues in publishing and the organization of contractual relations in the field of copyright, copyright legislation in leading foreign countries and international treaties and conventions on copyright and related rights.

Master class of the publisher-editor
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to navigate and work in the modern realities of literary and publishing processes. The master class develops the creative component of learning, introduces students to individual editorial methods and observations useful for future publishers-editors; teaches how to see a book as a single organism, to join the high culture of the word.

Methods of scientific research
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to develop skills in cognitive activity in the field of science. To use methods of scientific research for understanding and assimilating information. To be able to describe the object of research. To master methods of search, processing of scientific information, systematization, analysis, synthesis to obtain an objective content of scientific knowledge. To apply analytical and practical research methods and argumentation systems for justification, assertion, evaluation.

Preparation and presentation of publishing project for a book publication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of studying the discipline "Preparation and presentation of a publishing project for a book publication" is the formation of practical skills in organizing work on the release of a book publication. The main task of studying the discipline is mastering the methods: evaluating the originality and profitability of a publishing project; organization of the work of the publishing house team; planning the activities of the publishing house; drawing up the budget of the publication; control over the activities of the publishing house staff; preparation of the text and the apparatus of the publication.

Preparation technology of ethno periodicals
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline: the formation of the ability to determine the historical genres of ethno-publication, its types, thematic directions of publications of various ethnic groups in the country. The course is focused on the study of the history and methodology of ethno-publications and ethno-publications, the definition of goals and objectives; develops the skills of using the techniques of design and development of ethnic publications, the use of various methodologies in research, the search for promising and effective solutions, methods and techniques in the development and release of ethnic publications.

Prepress Technology
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to describe and apply technologies of prepress processes. The discipline studies the basic concepts of printing technology; technological schemes of prepress preparation of products, calculations of parameters of book and journal publications; feasibility study of technological solutions; provides general information about processing text and image information. Attention is paid to the use of computer publishing systems in the prepress process.

Scientific and educational Kazakh publicism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The main purpose of the course: to form the ability to inform, analyze the root causes of a phenomenon, to make deeply verified conclusions and explain in understandable language to the reader, viewer, listener, while forming the audience a scientific picture of the world, scientific worldview. When studying the discipline, students will study the following aspects: the development and current state of the scientific and educational Kazakh journalism.

Scientific Research Methods
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: to form a methodological and scientific culture, a system of knowledge, skills and abilities in the organization and conduct of scientific research. General scientific research methods are studied, including methods of searching, processing, systematization, analysis, synthesis, generalization and argumentation of scientific information to obtain the objective content of scientific knowledge.

Special types of printing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim of course: To provide students with an understanding of the relationship between special, traditional forms of publication, printing technology and industry. In the course of studying the discipline, students study the following aspects: The main direction of the discipline is the training of specialists in publishing, teaching them special types of printing in order to perform quality work, create a professional.

Technology of editing and printing of literature
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The main purpose of the course: to form skills in the use of printing technology, methods of editing and issuing art publications. Theoretical aspects of the functioning of the art style and literary trends, in general, art publications will be studied; technologies for printing and distributing fiction; basic techniques and methods of editing fiction; the use of aesthetic criteria in the preparation of art publications.

The specifics of children
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to use theoretical and practical methods of creating, designing and publishing a children's book. Methods, means and rules for designing a children's book; artistic design, taking into account the typological characteristics of the children's publication, the design concept from the point of view of its compliance with the basic compositional principles of design, the reader's address, and the intended purpose of the children's book will be studied.

Theory and practice of book illustrating
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course: to form the ability to process images and illustrations, to determine the theoretical and practical aspects of illustrating a book. When studying the discipline, students will consider the following aspects: historical and theoretical knowledge about the profession of illustrator and practical experience of creative work in the field of book art.

Data for 2021-2024 years

INTERNSHIPS

Pre-diploma
  • Type of control - Защита практики
  • Description - The goal of the practice is to form the ability to integrate the theory and methodology of technological and chemical disciplines to solve practical problems related to future professional activities. The practice is aimed at the formation of an independent solution to real problems in the field of chemical technology of inorganic substances using the competencies obtained in the course of mastering the educational program.

Production
  • Type of control - Защита практики
  • Description - The purpose of the practice is to form the ability to read flow charts of chemical production, to justify the choice of equipment, materials and design and design solutions on the example of a specific chemical enterprise, to implement the competencies obtained during the development of the module to perform production tasks during the practice. The practice is aimed at mastering the structure, regulations, equipment and materials of specific chemical industries.

Professional (educational)
  • Type of control - Защита практики
  • Description - The purpose of the practice is to form the ability to apply in the field in practice their knowledge and skills formed during the development of the discipline "Geodesy", as close as possible to the production conditions of land management. As a result of the internship the student will be able to: 1. use surveying tools; 2. make verification of theodolites, levels, total stations and their installation in the working position; 3. lay theodolite course; 4. make leveling; 5. perform total station survey; 6. to produce laboratory processing of field measurements; 7. make a plan, longitudinal and transverse profiles and other necessary drawings. The practice of geodesy refers to a cycle of training practices. During the practice, the following types of geodetic works will be done: verification of theodolites, levels, total stations and their installation in the working position: centering, horizonting; measurements by theodolite, level, total station; laying of the traverse along the boundary of land use and checking the admissibility of measurement errors; in excess of measurement errors, repeated measurements are made; leveling and checking the admissibility of measurement errors; surveying and manufacturing plan.

Data for 2021-2024 years