• First Stage of Higher Education - Bachelor of Business and Management

ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing
ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs
ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization
ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions.
ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas
ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues
ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries
ON8 Build management solutions for the effective implementation of marketing tools in the enterprise
ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program.
ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services
ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise.
ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs