PhD program
Media and Communications

Media and Communications

QUALIFICATION

  • Scientific and pedagogical direction - Doctor of Philosophy (PhD)

MODEL OF GRADUATING STUDENT

1. Creating media products, implementing creative ideas, and managing projects in the field of media and communication.
2. Designing and generating new ideas and concepts in the fields of communication studies and media studies for the practical application of various types of communication in communicology.
3.Practice research approaches in the study of communications applied in global science; conduct scientific evaluations.
4. Analyze data in communication projects, propose your own hypotheses, and develop a project or research plan to address your objectives.
5. Develop media company development strategies; present ideas for solving applied problems of representatives of the media and communication industry.
6. Conduct communication campaigns to attract investment, analyze the preferred media depending on the target audience; Attract an audience through interactive social exchanges and social networks.
7. In the process of creating media products to establish fruitful interaction with various segments of society, organizations, institutions.
8. to predict the effectiveness of the impact of communication, network, mobile, electronic, printed research methods on the development of various areas of society;
9. Manage creative teams, stimulate staff to actively engage in creative activities.
10. Conduct lectures / seminars at the university using innovative technologies, observing the rules of pedagogical ethics.
11. To show commitment to the highest social, universal, national values.
12. Work in groups, an interdisciplinary team on projects in the field of media and communication, take on social and ethical obligations, listen to the opinions of others in the team, at the same time, the ability to defend one’s opinion on how to solve scientific problems in this area.

Program passport

Speciality Name
Media and Communications
Speciality Code
8D03202
Faculty
Journalism

disciplines

Academic writing
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to structure different types of academic texts of professional orientation. Create an authoring academic text describing a research project. The course teaches you how to correctly cite in the text and list of references. Based on the results of the study, the student is able to formulate a hypothesis, present the results of his own research.

Integrated communications and media
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the doctoral students' ability to study the media environment, communication industry of Kazakhstan, analyze the process of integrated communication. Theories and concepts of communication schools of different countries and regions of the world, new formats, trends of modern communicology, specificity of mass communication, history of communication in different periods of information revolutions will be studied.

Media System of Kazakhstan
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to build the ability of doctoral students to attract investments to finance research of the media system of Kazakhstan, taking into account its historical, socio-political, economic and information-cultural development. This course introduces the history and modern development of the media system in Kazakhstan, with the media impact on the development of society.

Scientific Research methods
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to conduct scientific research and formalize its results. Key concepts of research methodology, research techniques, and methods, the nature of scientific knowledge and its functions, planning, and organization of dissertation work will be studied. As a result of mastering the discipline, a doctoral candidate will be able to use standard algorithms and scientific methods.

Data for 2023-2026 years

disciplines

Communication research methods
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to explore, analyze mass communication, to apply scientific skills, methods of sociological polls of mass media. This course introduces the methods of mass communication analysis, the methods of communication impact on social development, public opinion in the period of increasing influence of digital technologies, social networks, global problems of geopolitics, information wars, cyber security.

Digital Media and Society
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to explore, analyze and apply digital technologies, digital communications. Mobile platforms will be studied: the use of messenger platforms in digital communication; strategic media planning in the work of the media agency; ecosystem of programmatic tools; digital project management: efficient business processes, resource planning, quality control and performance indicators.

Global communication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to explore, analyze global, regional and local communications. This course introduces the trend, forms of manifestation, varieties of global communication, and in particular with information globalization, with its pluses and minuses during an impact on the social development of countries and continents; introduces technological, biogenic, environmental, psychological, neurophysiological effects.

Virtual society and Artificial Intelligence
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The aim of the course is to develop a doctoral student's systematic understanding of the issues of artificial intelligence in virtual society and its application in the digital space. The impact of artificial intelligence on the digital communications market, virtual media strategy through research work, analysis of target audience and communication channels, performance indicators; strategy of using social media tools will be considered.

Data for 2023-2026 years

INTERNSHIPS

Pedagogical Practice
  • Type of control - Защита практики
  • Description - Formation of practical, educational-methodical skills of conducting lectures, seminars, creatively apply scientific, theoretical knowledge, practical skills in teaching activities, conduct training sessions in the disciplines of the specialty; own modern professional techniques, methods of training, use in practice the latest theoretical, methodological advances, make educational, methodological documentation.

Research Practice
  • Type of control - Защита практики
  • Description - The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.

Data for 2023-2026 years