• Scientific and pedagogical direction - Master of Arts

UON1 determine on the basis of consultations with the supervisor the pedagogical ethical concept and relevant educational methods for conducting laboratory classes and organizing independent work of students;
ON2 professionally use the possibilities of font compositions in the field of design: apply knowledge about typography, depending on the purpose, genre and style of the design product, taking into account information, computer and other design technologies;
ON3 substantiate and analyze the main stages of the history and theory of design in the context of the latest methodological approaches in order to improve the quality of design object models;
ON4 formulate various scientific and conceptual design theories and critically evaluate the innovative results of design solutions in accordance with modern research developments;
ON5 conduct research on the scientific problems of graphic design and implement the results of research in educational and methodological complexes of disciplines, programs of author's courses and practical pedagogical activities;
ON6 search for information, identify promising areas of design text and advertising products, printing design (graphic layout design) in the space of visual communication;
ON7 apply the basic methods of psychology and design methodology in the social sphere; demonstrate the achievements of design in the field of general psychology, the psychology of color and space perception, in design management and design marketing;
ON8 use the history and methodology, techniques and basic techniques of design project work in the organization and planning of scientific research, individual creative activity, copyright protection;
ON9 identify and evaluate original artistic ideas and images, style-forming factors, tools, modern trends in the development of design as a visual language of society in order to implement them in professional activities;
ON10 develop the principles of creative design in book and media design, advertising communication, font art; generate the results obtained in various areas of design and communication;
ON11 independently develop innovative image design technologies; identify design opportunities in the field of ethics and business communication, international cooperation;
ON12 create design advertising and visual communication products in the media: use design management methods and techniques to implement the management processes of the international design business.