• Scientific and pedagogical direction - Master of Soсial Sciences

1.create a universal model of the communication process using the theory and concept of communication;
2.to identify the specifics of the interaction of media communications with public administration systems and to provide communication support for the foreign policy activities of state structures;
3.track trends in the development of domestic and foreign media markets and use these trends in professional activities;
4.use technical and creative skills when creating digital products based on knowledge of the specifics of modern broadcast technologies
5.using the tools of the interactive content industry (Internet portals, databases of video, audio content, software products), create a multimedia product;
6.relying on the latest communication technologies, ethics and laws of psychology, using various types of communication, coordinate the work of different divisions of the media company;
7.explore and describe media phenomena using the language and apparatus of the social, humanities, and economic sciences, and apply various methods to analyze media companies and projects;
8.analyze the linguistic features of mass media texts, interactive methods of creative communication activities that are used in the media discourse when creating media and communication products;
9.identify the main components, parameters, and specifics of strategic communications in relation to traditional forms of communication activities; analyze the evolution of communication models on the basis of which communication strategies are developed;
10.develop a marketing strategy, evaluate its effectiveness, implement online promotion, taking into account consumer needs, the current situation in the industry and the competitive position in the market segment;
11.identify the specifics of working in the direction of corporate and brand communications; build effective work with media managers and understand how the media business affects the business of the corporation and / or brand;
12.form a team, develop a calendar plan with it, the cost of the project and effectively implement it, adapting it to specific realities.