Master degree program
Management of Hotel and Restaurant Business

Management of Hotel and Restaurant Business

QUALIFICATION

  • Scientific and pedagogical direction - Master of Sciences

MODEL OF GRADUATING STUDENT

ON1 Possesses a scientific outlook and interprets modern scientific views, theories and concepts in the context of research and regularities in the development of science, to solve scientific-theoretical, methodological and applied problems and problems of the service sector
ON 2 Able to apply in practice scientific and professional knowledge, pedagogical skills and abilities, for the implementation of the educational process in a higher school in the specialty «Restaurant and hotel business».
ON 3 Ensures the development of the curriculum with the accompanying educational and methodological complex of the discipline, in accordance with the current trends in the development of the service sector for the implementation of the educational process in higher education, specialized institutions for advanced training and retraining of personnel with higher education.
ON 4. Possesses deep professional theoretical and practical knowledge and skills to conduct scientific research and make adequate decisions in the field of sustainable development of the environment and rational environmental control in hospitality.
ON 5 Applies modern techniques and develops scenario development in the field of national and regional planning of the hospitality industry.
ON 6 Organizes processes of effective communication in a multicultural and foreign language environment, inter-functional interaction with interested market participants, negotiates, resolves conflict situations
ON 7 Conducts a marketing analysis of the market, all types of activities of placement enterprises, develops strategic, medium-term and operational plans of the enterprise, and implements mechanisms to improve the efficiency of economic activities, the quality of service and sales.
ON 8 Applies information technologies (including GIS and GDS) to solve the problems of booking, automated control, design, forecasting in the hospitality industry, simulates situations of possible achievement of threshold values through the introduction of information technologies in the hotel and restaurant business
ON 9 Applies in professional activities the methodology of the process approach in managing the quality of the formation of hospitality services; implements the systematic application of international systems and quality standards in the production process (including: TQM, Kaizen, 6 sigma, ISO, TPS)
ON 10 Forms and substantiates ways to overcome the contradictions in the development of the hospitality market by means of forecasting development, taking into account global trends and national programming,
ON 11 Demonstrates the results of independent scientific or applied research in the selected area of the restaurant and hotel business in the form of a business plan model, training material, presentations, explanatory notes, reports, articles and a dissertation in accordance with the requirements and conditions of a multicultural and foreign language environment.
ON 12 Manages the improvement of personal development, evaluates the level of one's own educational training and builds a personal trajectory for further professional training.

Program passport

Speciality Name
Management of Hotel and Restaurant Business
Speciality Code
7M11106
Faculty
Geography and Environmental Sciences

disciplines

Business design in hotel and restaurant business
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to independently develop the key components of business design in the hotel and restaurant business. The following will be studied: principles and technologies for building value chains of a business project; the basics of effective interaction between business owners of hotels and restaurants with managers; business organization models and conditions for their implementation; theoretical aspects of organizational development, the essence of strategic analysis; a set of materials necessary for managing the organization's business processes: features of their compilation and approval.

E-technologies in the restaurant and hotel business
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose of the discipline: to form the ability to apply information technology (including GDS, ADS and GIS) to solve the problems of booking, automated control, mapping, design, forecasting in the hospitality industry. The following will be studied: modern software for automated management, booking tours and hotels; market for online sales of tourism and hotel services, E-visa, TRIVAGO, SKYSKANNER, Data Analysis in the tourism industry; Social Media and Mobile Application in Tourism; Digital transformation of tour operator activity, mobile applications for business: Basics of Video and Graphic Design.

Foreign language (professional)
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The aim of the discipline is to form the ability of acquisition and improvement of competencies in accordance with the international standards of foreign language education, which allows to use a foreign language as a means of communication in the intercultural, professional and scientific activities of the future specialist

History and Philosophy of Science
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a holistic systemic understanding of philosophy as a special form of cognition of the world, its main sections, problems and methods of their study in the context of future professional activity. The training course forms the theoretical and methodological basis of research work.

Management of the effectiveness of sales of hotel and restaurant services
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to manage modern sales technologies in hospitality for effective delivery of the product to the consumer. The following will be studied: modern forms of selling hotel and restaurant services, the essence of sales techniques and methods, marketing tools, purchasing behavior of the modern consumer of hotel and restaurant services, customer objection management, CRM systems (automation and standardization of customer relationship management); customer base management and IT technologies in sales.

Management strategies for the hotel and restaurant business
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to develop innovative management strategies for hotel and restaurant businesses in a competitive environment. The following will be studied: theoretical foundations and categorical apparatus of strategic management; its basic concepts and functions; methods of making strategic management decisions; basic methods for implementing the strategy and methods for developing specific options arising in the practical activities of enterprises in the restaurant and hotel business.

Organization and planning of scientific research in the field of hospitality
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to use sustainable professional knowledge, skills and abilities to conduct industry research. The following will be studied: methodology, methodology, classification of scientific research in the field of hospitality; planning, organization and implementation of research work; stages of scientific research and processing of results; writing scientific papers; scientific organizations, training of scientific personnel.

Pedagogy of Higher Education
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to teach in universities and colleges based on knowledge of higher school didactics, theory of education and management of education, analysis and self-assessment of teaching activities. The training course is aimed at studying the trends in the development of education and the Bologna process. The course will help you master teaching and curatorial skills, various strategies and methods of teaching and education.

Psychology of Management
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to provide scientific training of highly qualified specialists based on the study of fundamental concepts of management psychology, creating prerequisites for a theoretical understanding and practical application of the most important aspects of the field of management in the process of professional formation. The course is aimed at studying the patterns of development and functioning of mental processes, the basics of effective interaction and conflict resolution, self-development and self-presentation.

Quality management in hospitality enterprises
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to possess fundamental knowledge and applied skills in the management of quality formation processes, taking into account the specifics of hospitality. The following will be studied: issues of general methodology, methods and techniques of quality management in the hospitality industry, methodology of the process approach in mastering the world's main quality management systems; economic aspects of quality and its components, as well as statistical and other applied methods of quality assurance and assimilation of service standards.

Data for 2021-2024 years

disciplines

Business and cross-cultural communications in hospitality
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to build effective business and cross-cultural communications for the implementation of successful business processes in hospitality enterprises in the context of globalization and internationalization. The following will be studied: basic concepts of business cross-cultural communication and motivation of employees of international companies; the specifics of the development of the main directions in the business of regions and countries; the main characteristics of the national management models of the organization; dependence of the formation and development of management schools on the processes of business globalization and the characteristic features of national culture and traditions in relationships between people.

Cluster development of the hospitality industry
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability of scientifically based integrated planning of territories for the optimal placement of hospitality facilities and tourist and recreational infrastructure in accordance with the principles of sustainable development. The following will be studied: cluster analysis of the potential of the hospitality sphere of the region, the formation of clusters; mechanisms for the implementation of the concept; clustering levels of tourism and hospitality; methodological and methodological basis for the formation of clusters, a cluster approach to the design of tourist and recreational zones and facilities, cluster initiatives in tourism in Kazakhstan.

Economic analysis of the activities of hospitality enterprises
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply methodological approaches to the analysis and forecasting of the development of economic processes in hospitality enterprises. The following will be studied: basic principles and methods of economic analysis of hospitality enterprises, types of economic analysis, as well as modern information support for organizing a system of comprehensive economic analysis of service activities.

ESG strategies and service process quality standards
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim: develop Master students’ competencies necessary for the effective application of sustainable business development methods, as well as the ability to critically analyze problem situations using systematic approach and develop action strategy. When studying the discipline, the following aspects will be considered: International approaches to identification, systematizing and evaluation of ESG factors; Integrated approach to the sustainable development position management; Sustainable development factors; ESG assessment methodology.

Hospitality risk management
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to develop the ability to apply science-based methods of forecasting, assessment, planning and risk management in the organization of activities in the hospitality industry. When studying the discipline, undergraduates will study the following aspects: theoretical foundations for identifying and assessing potential risks; objective, subjective, external and internal factors affecting the risks in hospitality; basic concepts, approaches and problems in the classification of risks; methodological approaches to identifying risks; tool base of risk management, methods of analysis, assessment, forecasting and risk management; methods of risk reduction in hospitality; insurance issues as a way to reduce risks.

Leadership and business communication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: improving the system of scientific knowledge and skills for building effective business communications as the basis of management activities. The following will be studied: the essence and methods of a scientific approach to the theoretical and practical solution of leadership problems in organizations, to develop the skills of business communicative communication, which is necessary for a manager in the hospitality sector. Purpose: to form the ability to manage communications, to achieve effective cross-functional interaction and interaction with the subjects of the external environment, to create a corporate culture. The following will be studied: theoretical and applied models of social communication, types of communication, strategies of oral business communications, features of public speaking, business communication as a socio-cultural mechanism, communication management.

Management at hospitality enterprises
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form skills that allow introducing market aspects into management practice based on the principles and methods of hotel and restaurant management. The following will be studied: peculiarities of interaction of firms and enterprises in the field of hospitality and tourism with government authorities; general patterns of management development in hospitality; tendencies of development of management in hotels and restaurants, typical for the Republic of Kazakhstan. management decisions, especially negotiation, effective management of service personnel.

Marketing research in the hotel and restaurant business
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to organize independent marketing research at enterprises of the hospitality industry for the effective promotion of hotel and restaurant services to the consumer market. The following will be studied: theoretical foundations of marketing development in the hospitality industry, marketing research methods; methods and information in marketing research, marketing analytical system and delivery of results; making marketing decisions based on conducted research.

Research and forecasting of consumer demand
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to use the main categories, theoretical, methodological and organizational foundations for forecasting and planning consumer demand in the field of hospitality. The following will be studied: scientific and methodological foundations of forecasting and planning in the service sector; analysis of methods for forecasting the demand for services and its modeling in the service sector; verification of forecasts and assessment of the quality of plans; criteria for evaluating forecast results; assessment of the quality of predictive and planning methods; expert assessments in planning and forecasting demand; statistical planning forecasting methods.

Scientific foundations of personal growth
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to master the systems of psychological and pedagogical knowledge, ensuring a personality-oriented nature of education, the formation of positive motivation for learning, the development of scientific independence, the development of business interests. The following will be studied: issues of personal development and self-development, acquired skills of planning and goal setting; technologies of introspection and self-presentation, self-regulation have been mastered and practical skills have been acquired.

Systems analysis in the hospitality industry
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to develop the ability to apply systemic skills for working with information, interpreting data necessary for the implementation of project and service activities in the hospitality industry. The following will be studied: systems theory in modern science and management; essence and tasks of system analysis; methods of knowledge extraction in the system. Entropy and the amount of information. Basic methods and logical principles of systems analysis; categories and methods of system analysis; the specifics of studying complex and large systems; data mining, specificity of fuzzy knowledge. Formalization in systems analysis procedures (mathematical description, cognitive maps, diagrams, diagrams, graphs)

Theory and technology of effective communications in enterprise management
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to manage communications, to achieve effective cross-functional interaction and interaction with the subjects of the external environment, to create a corporate culture. The following will be studied: theoretical and applied models of social communication, types of communication, strategies of oral business communications, features of public speaking, business communication as a socio-cultural mechanism, communication management.

Data for 2021-2024 years

INTERNSHIPS

Research
  • Type of control - Защита практики
  • Description - The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.

Teaching Internship
  • Type of control - Защита практики
  • Description - The purpose is to form practical skills and abilities of conducting classes in higher education, conducting educational work at a university, introspection and self-development of psychological, pedagogical and methodological competence. Conducts lectures and seminars, curatorial hours, develops educational and methodological documentation based on the credit system of education.

Data for 2021-2024 years