Media Communications

Media Communications

QUALIFICATION

  • First Stage of Higher Education - Bachelor of Social Sciences

MODEL OF GRADUATING STUDENT

ON1. Create a media project focused on specialized industry communication markets, using creative technologies and flexible strategies.
ON2. Develop a professional media trajectory aimed at the public and commercial sectors based on digital technologies.
ON3. Compare the technology of creating a media strategy and solve problems in the field of media communication for modeling and promoting projects in different cultural contexts.
ON4. Develop programs to identify significant problems in the field of media communication, ensure their implementation, and correlate the results obtained for further development.
ON5. Have the ability to adapt, implement, analyze and competently use research skills on self-management, planning and social responsibility in the process of creating media products using multimedia history.
ON6. Analyze future trends in the media and communication market and forecast development models using digital technology tools, as well as research methods, project and case studies.
ON7. Implement fundamental knowledge on creating project work for the digital environment, select from them an actual and basic idea for solving conceptual problems in the field of communication.
ON8. To justify the market trend for information support and promotion of the strategy in the digital media environment in a variety of enterprises, as well as to generalize the features of digital technology in the developing media environment, to apply these provisions in the preparation of media projects.
ON9. Formulate judgments based on incomplete or limited information in the field of media communication that affect communication and messaging, including social sciences, political science and psychology, and create high-quality media products for the field.
ON10. Create information packages and communication systems for the exchange, monitoring and modeling of messages in the media, using creative approaches and innovative technologies.
ON11. Interpret the results of applied research based on the latest trends in both academic science and the labor market for making creative decisions, taking into account the demand of media enterprises in the context of the transformation of classical journalism into a new dimension of media communication.
ON12. Work in a creative team, use new platforms including social networks, mobile apps and video games to test the procedures of various communication channels, using empirical methods and digital media communication technologies.

Program passport

Speciality Name
Media Communications
Speciality Code
6B03206
Faculty
Journalism

disciplines

Copywriting and speechwriting
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to develop students' skills of individual and group work on algorithms and technologies for creating various texts, sets of creative techniques for influencing the reader, ready-made schemes of selling texts, and their own effective texts. The course examines the features of the work of a copywriter and a copywriter in a multimedia editorial office.

Creative communications
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form new knowledge on creative communication. The subject focuses on the abilities of students, the use of system methods of analysis and synthesis of information; work and possession of creative communication tools. The course introduces fundamental approaches to the implementation of creative communication.

Creative media workshop
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form students' basic ideas about the structure and content of the creative workshop process. Students will have knowledge in the field of professional and personal development, since the methodology of media education of the student audience, as a rule, is based on the implementation of various creative tasks, as well as on the theoretical analysis of their elements. The development and application of them in the practice of training allow us to distinguish the following main functions: training, adaptation, developing and managing

Cross-cultural communication in mass media
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students ' systematic understanding of сross cultural communication in the field to train them in professional knowledge, taking into account the ethical, sociolinguistic and psychological aspects of communication. The course is aimed at studying and analysis the basic skills of сross cultural communication as a socially conditioned process of transmitting and perceiving information in the conditions of interpersonal and mass communication through various channels using various communicative means (verbal, non-verbal and others). At the same time, students in this discipline deepen their understanding of communication in a broad sense, i.e. as a system in which interaction is carried out and communication methods that allow creating, transmitting and receiving a variety of information.

Culturology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim of discipline is to form a bachelor's understanding of the specifics of the development of national culture in the context of world culture and civilization, need to preserve the cultural code of the Kazakh people, ability to pursue in independent professional activity a strategy of preserving the cultural heritage.

Editing media texts
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to develop students' skills of individual and group work on algorithms and technologies for creating various texts, sets of creative techniques for influencing the reader, ready-made schemes of selling texts, and their own effective texts. The course examines the features of the work of a copywriter and a copywriter in a multimedia editorial office.

Effective communication tools
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form in-depth knowledge of effective communication. The subject is aimed at the ability to improve modern theoretical and methodological concepts of effective communication, its features, to master the methods corresponding to its technologies. Within the framework of the discipline, the student learns to apply the principles of effective communication to the work of a journalist, for everyday life, for business negotiations, as well as the possession of various communication tools.

Factchecking methodologies and tools
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a strategy and fact-checking algorithm for students to identify information flows, fakes, information verification, as well as develop skills in collecting, analyzing, structuring information, and critical perception of information. individual and group work in fact-checking. The practice and methodology of fact-checking, the principles of fact-checking, information verification and the logic of investigative projects for effective functioning in the modern world will be studied.

Foreign Language
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the improvement of knowledge of foreign language communicative competence. The main methods of speech skills and foreign language communication skills are considered as a basis for the development of communicative competence; implementation of acquired speech skills in the process of searching, selecting and using material in English.

Fundamentals of Media Communication
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a basic understanding of the process of media communication, based on the fundamental theory and applied provisions, as well as the most important stages of the formation and development of media communication as a field of activity, its functions, principles, methods and main areas of activity. The subject provides students with the basic theoretical, institutional and practical basis for mastering professional activities. The subject lays in students the main theoretical, institutional and practical basis for the development of professional activity.

History of Kazakh Journalism
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a complete picture of the evolution of Kazakh journalism. The subject is aimed at studying the historical causes of the birth, formation and development of the democratic press of Kazakhstan; the role of the media in shaping the state, public opinion and public participation in politics; the development of journalism in different periods; about the presence of different ideological and political trends in journalism to the 19th and 20th centuries.

Information-Communication Technologies
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: it consists in the formation of a new "digital" thinking, a critical understanding of the role and importance of modern information and communication technologies, the ability to apply information and communication technologies in various professional activities. They are being studied: the role of ICT in key sectors of society development is being studied. Architecture of computer systems. Software. Microsoft Office Internet technologies. Cloud and mobile technologies. Multimedia technologies. E-learning. Information technology in the professional field.

Kazakh (Russian) Language
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: ensuring the qualitative assimilation of the Kazakh (Russian) language as a means of social, intercultural, professional communication through the formation of communicative competencies. The following are studied: the system of phonetic, lexical, grammatical means of language, ideas about language as a cultural phenomenon and about the specifics of speech culture; language as an element of the national linguistic picture of the world; the status of the Kazakh (Russian) language in the world space.

Media and digital literacy
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to develop students' learning skills and a system of competencies under the UNESCO program of media and digital literacy. The course introduces the basic and additional modules of digital editing and computer retouching, shooting with different plans and angles to convey the main idea.

Media Ecology and media environment
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a student's comprehensive understanding of the basic concepts, provisions, approaches of the scientific school of media ecology, as well as the impact of the Internet and mobile communications on the human environment. The subject reveals the main features and specifics of the digital environment from the standpoint of media ecological approaches, as well as examples of media viruses in modern Kazakhstan. problems of information overload in the media environment, issues of forecasting the future development of the media environment.

Media text creation technology
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the students ' basic theoretical and practical basis for composing media text and creating media text genres in the communicative aspect. Information saturation of the media text. Ways to increase information content. The course examines general questions that give an idea of the process of information compression of language games in the media text. The subject allows you to successfully develop professional skills for work on a professional basis.

Media: law and ethics
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the skills of understanding the legal and ethical regulation of media, the role of law in a democratic society, the basics of legislation in the field of mass media, the basics of the right to freedom of expression, the rights and duties of a journalist in editorial work. The course is aimed at studying legal knowledge in editorial work, protecting one's professional rights in the interests of providing citizens with the necessary information, professional ethics in the modern media space.

Modern television and radio formats
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students ' basic ideas about the practice of working as a journalist in various media formats for television and radio. The course provides insight into the 24-hour news cycle and effective research, fact-checking, and interview techniques, as well as the specifics of the most common content presentation formats.

Module of socio-political knowledge (Culture)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Culture)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Political science)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Political science)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Psychology)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Psychology)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology)
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology)
  • Number of credits - 2
  • Type of control - RK1+RK2 (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

Module of socio-political knowledge (Sociology/ Political science/ Culture/ Psychology)
  • Number of credits - 8
  • Type of control - RK + Exam (100)
  • Description - Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.

New formats of video and audio stories
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The objective of the discipline is to form students' ability to organize the work of creating video and radio stories, and also to use new formats. Basic research methods for working with video and audio content will be studied, as well as the principles of interaction between all elements. An important part of the process of teaching students in this discipline is the development of skills to attract and retain an audience through the use of new news formats that correspond to the modern user habits of media content consumers.

Philosophy
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form a systematic understanding of philosophy and its main problems and methods in the context of future professional activities. The main content of ontology and metaphysics is considered in the context of the historical development of philosophy; the importance of key worldview concepts in the modern world.

Physical Training
  • Number of credits - 2
  • Type of control - РК(с оценкой)
  • Description - The purpose of the discipline is the formation of social and personal competencies of students, ensuring the targeted use of the appropriate means of physical culture and sports for preservation, preparation for professional activities. As a result of studying the discipline, the graduate should know the role of physical culture in human development.

Political Science
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The academic discipline “Political science” forms knowledge of the laws and laws of world politics and modern political processes, explaining the essence and content of the policy of national states, on the basis of ensuring national security and the realization of national interests.

Psychology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of studying the discipline is to provide scientifically grounded training of highly qualified specialists on the basis of studying the fundamental concepts of psychology management, creating the necessary prerequisites for theoretical understanding and practical application of the most important management problems related to the process of professional development.

Scientific culture
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students ' in-depth knowledge about the culture of organizing scientific work-both with academic writing and with scientific and organizational activities. During the practice, professional and public activities are carried out to work with information. The practice provides for the implementation of organizational, creative and social tasks in the field of communications. All this gives the student valuable skills of scientific organization of work, the ability to work effectively with information sources and the ability to critically perceive the world.

Smart communications and Big Data
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose to form and consolidate basic knowledge and ideas about smart communications, digital product management based on big data analysis, management of integrated communication campaigns in the digital environment. The student acquires the skills of knowledge in the basics of data-oriented communications, big data marketing analytics in communication strategies, digital marketing tools and services. Issues of data analysis in a communication smart environment will be studied.

SMM in mass-media
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to develop students' skills in creating an SMM concept, taking into account the technical features and capabilities of social networks, as well as the role of media in SMM. The participants will study SMM strategy development, SMM in movies and TV, SMM in online news and entertainment media, storytelling and promotion tools, such as target, bloggers, special projects, as well as creative and viral content creation: chatbots and autoworks, community management.

Sociology
  • Number of credits - 2
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The course presents general questions of theory and history of sociology, methodology and methods of sociological research, special sociological theories. This course is aimed at shaping the sociological imagination of students, basic ideas about the subject and methods of sociological research, topical problems and sociology branches.

The language of effective communication
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students' competencies necessary to maintain the most effective use of the professional language in the environment of business and professional communication. Issues of professional and general scientific terminology, the rules of speech behavior in professional communication in accordance with legislation, moral and etiquette norms and ethical professional codes, as well as pedagogical communication in higher education will be studied.

Theory and practice of mass communication
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a set of theoretical knowledge and skills necessary for the development and practical implementation of strategy aimed at optimizing relations in the field of mass communication. The discipline is aimed at studying the theory and practice of mass communication, analyzing practical cases and their integration in the society, as well as determining the degree of effectiveness of activities. In the process of studying the discipline, students also develop an understanding of the basics of the impact of information and the text itself on the audience of semantic, syntactic and pragmatic textual activities of a journalist.

YouTube journalism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form an understanding of the platform features of Youtube, format, monetization, algorithm, community, genre and example of high-quality journalism in Youtube. The course gives an idea of creating creative content, planning a budget for videos, shooting and developing the concept of channels, working with the Youtube algorithm, strategies for working on the platform.

Нistory of Kazakhstan
  • Number of credits - 5
  • Type of control - [РК1+MT+РК2+ ГЭК] (100)
  • Description - The purpose of the discipline is to give objective knowledge about the main stages in the development of the history of Kazakhstan from ancient times to the present. Expected learning outcomes: 1) demonstrate knowledge and understanding of the main stages in the development of the history of Kazakhstan; 2) to correlate the phenomena and events of the historical past with the general paradigm of the world-historical development of human society through critical analysis; 3) to possess the skills of analytical and axiological analysis in the study of historical processes and phenomena of modern Kazakhstan; 4) be able to objectively and comprehensively comprehend the immanent features of the modern Kazakh model of development; 5) Systematize and give a critical assessment of historical phenomena and processes in the history of Kazakhstan. During the study of the discipline students will learn following aspects: Ancient people and the formation of a nomadic civilization, Turkic civilization and the Great Steppe, Kazakhstan in modern times (XVIII - early XX centuries), Kazakhstan as part of the Soviet administrative-command system, Kazakhstan in the world community (1991-2022).

Data for 2021-2024 years

disciplines

Abais Teaching
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form in future specialists the ability to self-knowledge, the use of Abai's doctrine as the basis of spirituality and intellectuality of modern Kazakhstan, the application of their professional knowledge, understanding and abilities through the prism of humanism and education in order to strengthen the unity of the country and civil solidarity of society.The following will be studied: the concept of the teachings of Abai; sources of teaching; components of Abai's doctrine; categories of Abai's doctrine; assessment tools of the teachings of Abai; the essence and meaning of Abai’s doctrine.

Al-Farabi and Modernity
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Aim of the discipline is to form students' ideas about the scientific and philosophical heritage of the great Turkic thinker Abu Nasr al-Farabi in developing the world and national culture. Learning outcomes: explain the main philosophical contents al-Farabi's heritage and his influence on the formation of Turkic philosophy; influence European Renaissance.

Basics of Financial Literacy
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form rational financial behavior in students based on building a direct connection between understanding financial information and their practical application for making competent and informed decisions regarding personal finances and increasing their economic security, as well as the ability to critically evaluate and analyze processes related to protection their rights and interests as consumers of financial services through the use of financial instruments, including digital technologies.

Business media communications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the integrity of the system about the rules for organizing business communication, ways to achieve mutual understanding and establish optimal communication in the business sphere, taking into account the individual and group psychological characteristics of a communicative personality, to familiarize with the rules of business ethics and etiquette, to form a set of skills demanded in professional activity and skills in maintaining the objective and targeted nature of the content of communication, regulation of business communicative interaction. The theoretical foundations of the functioning of communications in a competitive environment, the regulation of communicative behavior in accordance with the corporate culture of the organization, communicative leadership styles and methods of professional communication, as well as methods to achieve positive results in business (professional) interaction will be studied.

Community management
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a basic knowledge of creative and rational management decisions in the activities of managers of media enterprises, effective spending of budget resources, effective work with creative and technical employees. They will study management issues in the management of creative teams, media editorial offices, media companies and holdings, and gain knowledge in the field of designing organizational media substructures and entering a managerial position.

Digital communications and social media
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to acquaint students with the requirement for digital specialists and how to use social media analytics and SMM tools to solve a professional problem. The basic principles and mechanisms of organizing network communication in network communities, as well as the principles of functioning of social media in digital communications will be studied.

Ecology and Human Life Safety
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form a number of key competencies based on modern concepts of environmental management, implementing the principles of harmonious optimization of human interaction with nature. The following will be studied: the principles of sustainable development, conservation and reproduction of natural resources to ensure the safety of human life, methods for assessing and minimizing risks, protecting against dangers, including during travel, measures to eliminate the consequences of accidents, anthropogenic disasters, natural disasters, environmental protection and rational environmental management.

Entrepreneurship
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The aim of the discipline is the gaining of basic knowledge in the theory and practice of creating one's own business, necessary for the formation of: economic way of thinking; focus on commercially realisable industrial-innovative projects. The main conditions of internal and external environment of entrepreneurship and small and medium-sized businesses; state regulation and the role of the state for the entrepreneurial environment are considered.

Global information and communications serving the public
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to form a stable understanding of the complex global information environment, its implications for managing the security of society, as well as effective communication with a global audience for the benefit of society. The subject provides theoretical knowledge and practical skills for studying and forecasting global problems, as well as regional issues, aimed at communication for the benefit of society. Issues of conflicts and extremism in the Middle

Infographics in mass media
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students ' understanding and skills in the field of multimedia presentation of information as a way to provide the audience with the opportunity to independently choose a way to get acquainted with the material: read the text, view photos, pictures, videos or combine several ways of obtaining information at will, based on their individual and personal characteristics. In addition, the course includes the development of skills in working with various software products for data visualization, the development of infographics and graphic design itself.

Legal Bases of Corruption Control
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a responsible attitude and the ability to demonstrate in practice the application of the principles and norms of anti-corruption legislation in order to prevent corruption offenses, to form intolerance towards corruption, an anti-corruption culture in everyday life and at the workplace, civil liability. The following will be studied: anti-corruption legislation, the system and activities of anti-corruption subjects, causes and conditions conducive to corruption, anti-corruption policy, international experience in combating corruption.

Media management
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a basic knowledge of creative and rational management decisions in the activities of managers of media enterprises, effective spending of budget resources, effective work with creative and technical employees. They will study management issues in the management of creative teams, media editorial offices, media companies and holdings, and gain knowledge in the field of designing organizational media substructures and entering a managerial position.

Media marketing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a comprehensive understanding of marketing tasks, as well as the main means and tools for their solution. The course also provides a methodology for strategic marketing analysis and planning, a professional approach to marketing communications, and the promotion of media enterprises in the market.

Media monitoring and analysis
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose to form students' skills in working with methods, technologies and tools for monitoring and analyzing the information space, media measurements. The main components and technologies for creating the basis for media monitoring, basic skills of information and analytical work, methods and techniques of media analytics, media measurements, methodology for calculating ratings, as well as current methods of media (communication) research, forecasting the development of the media industry and the sphere of mass communication will be studied.

Media Philosophy
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form knowledge and mastery of analytical skills in the field of media philosophy, also theoretical navigation in the problems arising around the phenomenon of new media. Issues related to the role of media philosophy, sociocultural determinant, the formation and development of the philosophy of technology as a field of philosophical research, historical and philosophical research, reconstruction of the worldview system from its fragments will be studied.

Methods of scientific research
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The goal of the discipline is to develop skills in cognitive activity in the field of science. To use methods of scientific research for understanding and assimilating information. To be able to describe the object of research. To master methods of search, processing of scientific information, systematization, analysis, synthesis to obtain an objective content of scientific knowledge. To apply analytical and practical research methods and argumentation systems for justification, assertion, evaluation.

Multimedia storytelling
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form basic knowledge about the theoretical and practical aspects of the development of multimedia building-telling, the format, modern features, including the classroom character. The technology of layout of online pages in visual editors, methods of working with interactive elements, ways of promoting their own projects in social media and on media platforms will be studied.

Online communications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability of students to study, analyze and predict the features of online communication. The issues of the emotional component and cultural discourse and online communication will be studied. The course introduces the process of development of online technologies and virtual space.

Photography in the media
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose to form students' understanding of photography and graphics, its interdisciplinarity, as well as the basics of compositional frame construction in the context of the leading trends in modern photography. The issues of shooting and directing techniques, collage techniques, the principles of digital technologies in the focus of photography, as well as the preparation of joint exhibition projects for the media will be studied. This course is designed to give the student the most complete idea of photojournalism as a special form of activity of a journalist, which uses photography as an expression of thought in order to present information about a particular event and serves as a means of knowing the world.

Scientific Research Methods
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Рurpose: to form a methodological and scientific culture, a system of knowledge, skills and abilities in the organization and conduct of scientific research. General scientific research methods are studied, including methods of searching, processing, systematization, analysis, synthesis, generalization and argumentation of scientific information to obtain the objective content of scientific knowledge.

Sociocultural communication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a stable understanding of the specifics of relevant socio-cultural communications in the context of the modern media environment. The subject is aimed at studying the concept of sociodynamics of culture, semiotics and semiology of communication, the theory of consumer society, the concept of media, socio-cultural phenomena of modern times and their communicative specifics, the concept of cultural appropriation, society of complicity, memetics.

Sociology of Media communications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form an idea of the main concepts of the sociology of media and approaches, methods of quantitative and qualitative research of audiences, public opinion and media content. The issues of the modern media environment (press, radio, television, Internet), the historical review of the development of the media sphere for further understanding and analysis, as well as the current state of the sociology of media, its trends and research vectors will be studied.

Sociology of media consumption
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a comprehensive understanding of the approaches and interpretations of consumption in social media in the student. The course is aimed at defining the main directions of research on consumption from the point of view of theoretical approaches, as well as from the point of view of objects of consumption characteristic of modern societies.

Stabilization of social journalism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form theoretical knowledge in the field of management of stabilization processes in journalism. The problems of the concept and model of organizing the work of a journalist in a system of sustainable communication will be studied. As a result, the student acquires competencies that allow him not only to cover the topic of stability in the media, but also to participate in the stability process.

Technology of work in the field of media communications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the basic principles of creating media products and projects in different genres, formats, and technological media platforms and choose them according to the needs of the audience. The course studies the technology of creating media projects using various methods of work, as well as the design of information and software products, the development of their concepts, using knowledge in the field of media project architecture, algorithms and principles of their creation.

The algorithm of social networks in media communication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form students ' skills of working with social networks, to use their potential in order to achieve the set results. Within the framework of the discipline, the student gets acquainted with the functionality of various social networks, their communication features, the range of opportunities for applying their potential in the media and in public life. The discipline also forms an understanding of the most important role of social media as a communication platform between the population and public authorities, corporations, etc.

Transmedia communications
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the necessary theoretical knowledge and practical skills for the work of creative digital producers who have the creative, technological and entrepreneurial skills necessary to manage multi-format media projects in a digital environment. The course is aimed at creating transmedia projects, using various multiplatforms, managing complex transmedia projects that involve multi-platform and use the digital capabilities of modern communication.

Visualization of communication
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form in–depth knowledge of visual communication. The subject is aimed at the ability to improve modern theoretical and methodological representations of visual communication, its features, mastering methods corresponding to its technologies. As part of the discipline, the student learns the methods of working as a journalist with visual content.

Data for 2021-2024 years

INTERNSHIPS

Pre-diploma
  • Type of control - Защита практики
  • Description - The goal of the practice is to form the ability to integrate the theory and methodology of technological and chemical disciplines to solve practical problems related to future professional activities. The practice is aimed at the formation of an independent solution to real problems in the field of chemical technology of inorganic substances using the competencies obtained in the course of mastering the educational program.

Production
  • Type of control - Защита практики
  • Description - The purpose of the practice is to form the ability to read flow charts of chemical production, to justify the choice of equipment, materials and design and design solutions on the example of a specific chemical enterprise, to implement the competencies obtained during the development of the module to perform production tasks during the practice. The practice is aimed at mastering the structure, regulations, equipment and materials of specific chemical industries.

Professional (educational) practice
  • Type of control - Защита практики
  • Description - The goal is to form the ability to use the methodological and instrumental base of general and inorganic chemistry to solve its practical problems: to study the physical properties of inorganic substances, to synthesize inorganic substances according to a given methodology and technological regulations. Educational practice forms the skills of self-determination of goals and objectives, choice of methods, drawing up a work plan and formalizing the results of practical work.

Professional (industrial) practice
  • Type of control - Защита практики
  • Description - The main purpose of "Professional (industrial) practice" is The study of the production and economic activity of the enterprise; studying the technology of production of electrical and thermal energy, the characteristics of individual technological processes; study of safety rules, labor protection and industrial hygiene in the operation of equipment, obtaining skills and practical experience of independent engineering work; carrying out measurements, drawing up descriptions of the conducted research, preparation of data for the compilation of surveys, reports and scientific publications. During the study of course, students should be competent in: 1. conduct research and analysis of necessary information, technical data, indicators, and results of work, its generalization, and systematization, to carry out the necessary calculations using modern technical means; 2. conduct experiments by using the specified methods with the processing and analysis of results, to make descriptions of the research conducted and to prepare data for the compilation of scientific reviews and publications. 3. use scientific and technical information, domestic and foreign experience in the field of thermal power engineering; 4. draw up work schedules, orders, ways, instructions, explanatory notes, schemes and other technical documentation, as well as established reporting on approved forms at specified times. During the study of the discipline students will learn following aspects: Consolidating theoretical knowledge, applying them to solving specific problems of energy supply, collecting baseline data for a thesis (project), researching ways and possibilities to improve the objects under study, rationalizing their schemes, parameters and operating modes of equipment; analysis of the information collected, design and preparation of a report on the results of the work performed.

Professional (Pre-Diploma) Internship
  • Type of control - Защита практики
  • Description - The objective of the internship is an informational and analytical activity of students, aimed to preparing a thesis. The following will be implemented in internship: the collection and synthesis of materials for the thesis; analysis of the provided services quality, pricing/assortment policy, personnel management system; an economic analysis of the study object for a certain period, the results of the analysis of the enterprise�s activities and the development of proposals for its improvement will be summarized.

Data for 2021-2024 years