• Scientific and pedagogical direction - Doctor of Philosophy (PhD)

LO1 conduct a methodology of museology providing processing in the process of museum documentation and museum communication, focused on practical activities in the museum; carry out research on conceptual models of museum functions through the concepts of: research and educational institution, communication system, cultural form; carry out scientific museology research based on the modern achievements of a culture that studies museum objects, their social properties, relationships, and museum processes in their historical dynamics.
LO2 develop priorities and principles of museum policy to create concepts for the development of museum institutions and public areas of museum activity based on a communication approach and new trends in museum exhibiting; to organize and conduct research expeditions to collect museum materials in the territory of the Republic of Kazakhstan; integrate interdisciplinary knowledge into the research process on the problems of museology, for the analysis of modern research approaches.
LO3 organize and plan directions of scientific work based on the goals, objectives and profile of the museum institution; аpply scientific criteria, principles in research, present scientific research at various conferences, implement programs of interdisciplinary research in the context of the preservation, study and popularization of historical and cultural heritage; draw conclusions on research projects and research reports.
LO4 to develop the forms and methods of cultural and educational activities, the scientific concept of acquisition, the criteria for selecting materials for a stock collection in order to document the natural-historical (natural), historical processes in the region; own the methodology of theoretical and experimental research in the field of museology, museum science and culture; apply the theoretical foundations and methods of museological and historical studies in the preparation of core personnel. carry out educational activities under the programs of museology education and museum work; create and compose audio and video materials for scientific and educational purposes;
LO5 create a scientific concept of stock work, giving a systematic view of the museum’s activities in accounting, storage, scientific processing, conservation and restoration of museum funds; to develop scientific forecasts and conduct examinations on cultural issues, architectural and historical monuments, materials of archeology and ethnology; critically evaluate research results; analyze modern problems, approaches, new trends in museology.
LO6 to make reasoned expert opinions (interpretations) on the authenticity, attribution, identification, uniqueness of cultural values; based on interdisciplinary research and a holistic systemic scientific worldview;
LO7 create marketing models of museums, using the existing experience of working with visitors, which can reliably determine the interests and needs of a potential audience and justify ways to satisfy them; to create marketing models of museums using modern technologies of scientific communication, applying diverse experience working with visitors, identifying the interests and needs of potential audiences and ways to satisfy them.
LO8 develop a museum management concept based on a macro- and microsegmentation strategy. Develop long-term development plans, a fundraising system for museum and cultural institutions, evaluate financial resources and apply PR technologies; develop a museum management concept based on a macro- and microsegmentation strategy, long-term development plans, a fundraising system for museum and cultural institutions, and evaluate financial resources. apply PR technologies, development and distribution of virtual tours using modern information technologies.
LO9 to develop the concept of digitalization of museum objects, historical and cultural monuments and methods for their presentation on virtual platforms: mobile applications, 3D services for displaying models and the virtual space of the museum. apply digital marketing in museum and cultural institutions; To develop the concepts of artificial intelligence, digitalization of museum objects, historical and cultural monuments, ways of their presentation on virtual platforms: mobile applications, 3D services for displaying models and the virtual space of the museum. apply digital marketing in museum and cultural institutions, distribute a computerized system representing round-the-clock access to information.
LO10 to analyze the specifics of preservation and development of cultural and natural heritage in historically specific periods, including in the current situation; present projects on the preservation of historical, cultural and natural heritage.