• Scientific and pedagogical direction - Doctor of Philosophy (PhD)

LО1. Еvaluate and synthesize scientific theories, knowledge and ideas in the field of marketing based on the use of research results, modern methodology, approaches and trends in their development in order to create their own contribution to building the scientific potential of the fundamental and applied school of marketing;
LО2. To form a modern analytical marketing system (building logical chains, identifying cause-and-effect relationships, fact-checking, analyzing large amounts of information) using strategic tools for assessing potential and market share, competitive environment, consumer behavior, personalized approach to them; image and brand awareness in the domestic and international markets according to the standards of theory and practice marketing industry;
LО3. To develop concepts and policies for the development of the market, industry, and organization based on their systematic analysis, assessment of strategic groups of competitors and smart technologies in order to increase the effectiveness of marketing activities in these areas and their projection into innovative and competitive areas of development;
LО4. To carry out a feasibility study, financial justification, examination of completed projects and their commercialization based on the creation of an effective management system, using the methodology of smart activities in achieving marketing effectiveness, as well as digital analytics tools for communication activities for their integration into the organization's database;
LО5. To create, based on expert project analysis, a portfolio of alternative marketing strategies at various management levels: corporate, functional and instrumental, contributing to expanding the potential of foreign economic activity, increasing competitiveness, improving the macro- and microenvironment of the enterprise, increasing the sales market for brands of various levels aimed at a personalized, creative attitude to customers;
LО6. To create a strategic management system for the process of innovative activity of an enterprise based on the generation of original ideas for technological, personalized brands and the formation of consortia for their testing, transfer, implementation and dissemination, solving issues of legal protection of innovative products, technologies and projects;
LО7. Develop and implement creative marketing strategies, critically evaluate the effectiveness of creative solutions and their impact on the brand and audience, integrate creative methods and approaches into the company's daily marketing activities, apply creative approaches to solve marketing problems and increase brand competitiveness.
LО8. Formulate marketing goals that comply with SMART principles (Specific, Measurable, Achievable, Relevant, Time-bound), apply SMART principles for planning and evaluating marketing campaigns, use modern digital tools and platforms to implement marketing strategies (social networks, contextual advertising, SEO, email marketing, etc.).