Master degree program
Tourism

Tourism

QUALIFICATION

  • Scientific and pedagogical direction - Master of Sciences

MODEL OF GRADUATING STUDENT

1 Use ideas about the modern philosophy of science as a system of scientific knowledge, Осы бағдарламаны аяқтағаннан кейін бакалаврлар келесі қабілеттерге ие болады деп күтіледі
1 Жаңа және бейтаныс контексттердегі, көп мәдениетті және шет тілдік ортадағы ғылыми және қолданбалы мәселелерді шешу үшін, туризм саласындағы қазіргі заманғы білім, ғылыми түсініктер мен теорияларды түсіндіреді.
2 Ғылыми зерттеулерді құру және жүргізу үшін туризм саласындағы ғылыми аппаратты және табысты практикалық тәжірибені бағалау.
3 Объектінің сипаты мен ғылыми бағыттың әдістемесіне сәйкес ғылыми зерттеулерді жоспарлау және ұйымдастыру жүйесін қалыптастыру
4 Педагогикалық әдеп пен әлеуметтік құндылықтар жүйесін сақтай отырып, жоғары кәсіби туристік білім беру мектебінің оқу үдерісіне ғылыми және кәсіптік білімді кіріктіру.
5 Пәннің оқу-әдістемелік кешенін әзірлеу негізінде, қазіргі нарық талаптарын және мазмұнын ескере отырып, жаңа педагогикалық технологияларды пайдалана отырып, кәсіби туристік бейінді пәндерді оқыту.
6 Кәсіби қызметте, құжаттаманы әзірлеуде, адам ресурстарын басқаруда, туристік кәсіпорынның сатылымдарында және бизнес-процестерінде іскерлік этикаға негізделген мүдделі тараптармен тиімді коммуникацияларды, кросс-функционалды өзара әрекеттесуді және өзара әрекеттесуді жүзеге асыру
7 Экономикалық қызметтің тиімділігін және туристерге қызмет көрсету сапасын арттыру шараларын әзірлеу мақсатында ресурстық қажеттіліктерді жоспарлауды, туристік кәсіпорын қызметінің әртүрлі түрлерін кешенді экономикалық талдауды жүзеге асыру
8 Компанияның қызметін жақсарту, туризм саласындағы кәсіпорынға, мекемеге, ұйымға қойылатын міндетті талаптар мен стандарттарды сақтау мақсатында кәсіби және корпоративтік мәдениетті қалыптастыру негізінде адам ресурстарын басқару.
9 Туристік қызметті тұрақты дамыту және басқару, туристік өнімді ілгерілету бойынша ақпараттық-жарнамалық қызметті жүзеге асыру мақсатында туризм географиясының теориясы мен тәжірибесінің соңғы жетістіктерін пайдалана отырып, нарықтық талдау жүргізу.
10 Кәсіби ғылыми-зерттеу, педагогикалық, тәжірибелік міндеттерді шешу үшін ақпараттық ресурстар мен технологияларды, бағдарламалық қамтамасыз етуді, ГАЖ, GDS пайдалану негізінде ақпаратты басқару.
11 Көпмәдениетті және шет тілді ортада бизнес-жоспар, презентация, баяндама, мақала, ғылыми баяндама, оқу материалы түрінде өз кәсіби идеялары мен қызмет нәтижелерін негіздеу.
12 Жеке кәсіптік, практикалық, ғылыми-педагогикалық іс-әрекеттер мен кәсіби даму траекториясын құру үшін өзінің білім деңгейін бағалау негізінде дамуын басқару.
/По завершении данной программы ожидается, что бакалавры будут способны
1 Использовать представления о современной философии науки как системе научного знания, психолого-педагогические компетенции и иностранный язык в профессиональной и научной деятельности.
2 Оценивать научный аппарат и успешный практический опыт в области туризма для построения и выполнения научного исследования.
3 Формировать систему планирования и организации научного исследования в соответствии с природой объекта и методологией научного направления.
4 Интегрировать научно-профессиональные знания в образовательный процесс профессионального туристского образования для обеспечения требуемого уровня академических, исследовательских и профессиональных компетенций обучающихся с соблюдением педагогической этики и приобщением обучающихся к ценностям выбранной профессии.
5 Преподавать дисциплины профессионального туристского профиля на основе разработки учебно-методического комплекса дисциплины с учетом интеграции образования, науки и инноваций с использованием современных (в том числе цифровых) педагогических технологий.
6 Осуществлять эффективные коммуникации, межфункциональное взаимодействие и взаимодействие с заинтересованными субъектами на основе деловой этики в профессиональной деятельности, разработке документации, управлении человеческими ресурсами, продажах и бизнес-процессах туристского предприятия
7 Выполнять планирование потребности в ресурсах, комплексный экономический анализ разных видов деятельности туристского предприятия для разработки мер по повышению эффективности хозяйственной деятельности и качества обслуживания туристов.
8 Управлять человеческими ресурсами на основе формирования профессиональной и корпоративной культуры с целью повышения результативности деятельности компании, соблюдения обязательных требований и нормативов для предприятия, учреждения, организации сферы туризма.
9 Проводить анализ рынка с применением новейших достижений теории и практики географии туризма в целях устойчивого развития и управления туристской деятельностью, реализации информационно-рекламных мероприятий по продвижению туристского продукта.
10 Управлять информацией на основе применения информационных ресурсов и технологий, ИИ, программного обеспечения, ГИС, GDS для решения профессиональных исследовательских, педагогических, практических задач.
11 Представлять аргументированно собственные профессиональные идеи и результаты деятельности в форме бизнес-плана, презентации, доклада, статьи, научного отчета, учебного материала в условиях мультикультурной и иноязычной среды.
12 Управлять собственным развитием на основе оценки уровня собственной образовательной подготовки с целью выстраивания персональной профессиональной практической, научной, педагогической деятельности и траектории повышения квалификации
/ Upon completion of this program, it is expected that undergraduates will be able to
1 Use ideas about the modern philosophy of science as a system of scientific knowledge, psychological and pedagogical competencies and a foreign language in professional and scientific activities.
2 Critically evaluates the scientific apparatus and successful practical experience in field of tourism for independent construction and implementation of research.
3 Correctly selects the system of independent research methods in accordance with nature of object and methodology of scientific direction in field of tourism.
4 Integrates scientific and professional knowledge in the educational process of the higher school of professional tourism education in compliance with pedagogical ethics and the system of social values.
5 Develops a course curriculum with relevant scientific content and teaches the professional profile tourism disciplines based on modern scientific concepts using the newest educational technologies.
6 Implement effective communications, interfunctional interaction and interaction with interested parties in the course of teaching, developing documentation, managing sales and business processes of a tourist enterprise based on business ethics
7 Сarry out resource requirements planning; a comprehensive economic analysis of various types of activities of a tourist enterprise, and develops measures to improve the efficiency of economic activity and the quality of tourist services.
8 Manage human resources, supports professional and corporate culture, and organizes the selection, adaptation, motivation, development and control of company personnel, compliance with mandatory requirements and standards for the enterprise, institution, organization of tourism.
9 Conduct market analysis, applies the latest achievements of tourism theory and practice in order to forecast, plan and manage tourism activities in a competitive, multicultural, foreign-language environment.
10 Manage information, applies efficiently, creatively, combinatory information resources and technologies, software, GIS, GDS to solve professional research, pedagogical, practical tasks.
11 Present his own professional ideas and results of activities in the form of a business plan, presentation, report, article, scientific report, educational material in a multicultural and foreign language environment, realizes information and advertising events to promote the tourist product
12 Manage his own development, evaluates the level of its own educational preparation, builds independently personal, professional, practical, scientific, pedagogical activity and the path of advanced training

Program passport

Speciality Name
Tourism
Speciality Code
7M11101
Faculty
Geography and Environmental Sciences

disciplines

Business rhetoric in the field of tourism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to collect, transmit, receive, analyze information in various genres of business communication for successful professional interaction and human resource management. Features of business communications will be studied; types of speech activity and business communication, basics of speech culture; genres of business communication, modeling of business communication situations, selection of optimal communication algorithms as an effective mechanism for improvement the performance of a company.

Foreign Language (professional)
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form practical skills in various types of speech activity in a foreign language. The training course builds the ability to perceive, understand and translate information in the modern global space, participate in scientific events to test their own research. The discipline is aimed at improving competencies in accordance with international standards of foreign language education.

History and Philosophy of Science
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a holistic systemic understanding of philosophy as a special form of cognition of the world, its main sections, problems and methods of their study in the context of future professional activity. The training course forms the theoretical and methodological basis of research work.

Innovation Management in Tourism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply the methods of innovative management in tourism to develop innovative projects. Will be studied: essence, content of in-novative management in tourism; innovation activity as an object of management; functions, methods of innovative management in tourism; innovative process-es in the promotion, commercialization of the tourist product; the impact of the environment on innovation; management of innovative activity of the tourist enterprise.

Methodology of Teaching Tourism in Higher School
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to integrate scientific and professional knowledge into the educational process of professional tourism education, to use traditional and modern innovative technologies for teaching geographical and tourism disciplines in higher education. The following will be studied: the purpose and content of higher professional education in the field of training "Tourism", the methodology of compiling the UMCD, forms and methods of organizing the educational process at the university, traditional and innovative learning technologies and conditions for their application in the educational process.

Organization and Planning of Scientific Research (in English)
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.

Pedagogy of Higher Education
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to teach in universities and colleges based on knowledge of higher school didactics, theory of education and management of education, analysis and self-assessment of teaching activities. The training course is aimed at studying the trends in the development of education and the Bologna process. The course will help you master teaching and curatorial skills, various strategies and methods of teaching and education.

Psychology of management
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to provide scientific training of highly qualified specialists based on the study of fundamental concepts of management psychology, creating prerequisites for a theoretical understanding and practical application of the most important aspects of the field of management in the process of professional formation. The course is aimed at studying the patterns of development and functioning of mental processes, the basics of effective interaction and conflict resolution, self-development and self-presentation.

Strategic management of tourism organizations
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to carry out the strategic management of tourism activities in accordance with the legislation and international law. The content and interconnection of the main elements of the strategic management process, the mechanisms for implementing the economic strategy of tourist and recreational enterprises and the priority areas of their activities will be studied; strategic potential of a tourism organization and determining its competitiveness, ensuring, monitoring and evaluating the implementation of the strategy

Theoretical and Methodical Problems of Tourism Industry
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to develop the ability to evaluate and apply historical experience, scientific approaches, research in the field of studying theoretical and methodological problems of the tourism industry (TMPTI) to solve professional problems as a sector of the world economy and the intersectoral complex. The following topics will be studied: conceptual and terminological components of the TMPTI; conceptual and terminological diversity as a TMPTI; links of practical tourism with the evolution of scientific ideas and STP; chronology of the transformation of scientific ideas about tourism; the scientific basis of the research of the TMPTI; links and content of the theoretical and methodological foundations of the sciences of tourism; scientific approaches, scientometric basis, scientific tools for studying the TMPTI; the system paradigm in the study of TMPTI; the role and place of innovation in the study of TMPTI; training of specialists as TMPTI; scientific problems of modeling the future of the tourism industry; the specifics of the study of TMPTI at the junction of sciences.

Data for 2022-2025 years

disciplines

Cartographic Modeling of Tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to solve and visualize the special tasks of tourism using computer, multimedia and GIS technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer data processing procedures; software products, applications for geographical research; geographic information technologies; software for tourism activities; computer technologies, creation of cartographic models by modern GIS, aspects of cartographic modeling for presenting the results of scientific research.

Destination branding and marketing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to promote territories as product categories, taking into account their image, investment, tourist and social attractiveness. The following will be studied: the marketing and branding system of tourist territories; tourist destination as a product; the levels of the tourist product of the region, an integrated approach to the formation and promotion of regional tourist products; the main forms and methods of promoting the tourist territory.

Development of intelligent tourist platforms
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to create programs and applications that unite the subjects of the tourism business to promote multifunctional, maximally personalized tourism services. The analysis of software requirements and the development of technical specifications for software components and their interaction will be studied; development of multifunctional digital applications for the promotion of tourism services and products; integration of various providers of tourist services within one digital application; filling digital applications with essential content and thematic content; debugging and testing applications, developing instructions for working with them.

Human resource management in tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply innovative meth-ods of HRM in the for-mation of personnel policy and corporate culture of a tourist enterprise. Will be studied: stages of development of human resource management; contemporary concepts; methodology of human resource management, HRM as an effective mechanism for improving the performance of a company, forming a corporate culture and meeting the needs of employees, global experience in HRM.

Information and analytical research in tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to use methods and models of system analysis for research in the field of tourism, planning, organization, forecasting the effective functioning of enterprises in the tourism industry. The following will be studied: methodology, organization and technology of information and analytical work, methods and techniques for the effective organization of mental activity, the role and place of analysis in the decisionmaking process, the development of technological tools for information and analytical work in tourism.

National and Regional Tourism Planning
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.

Project Management in Tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Goal: to form the ability to critically evaluate/generate of effective solutions in field of methodology and activity struc-ture for organization of works on project-ing/management of projects. Will be studied: theoretical-methodological and applied foundations of organization, design and management of projects in tourism; stages of organization, design and management of projects in tourism; organization’ resource support, design and project management in tourism.

Risk Management in Tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply evidence-based methods of forecasting, as-sessment, planning and risk management in the organi-zation of tourism activities. The following will be stud-ied: theoretical foundations for identifying and as-sessing risks, factors, basic concepts, approaches to classification, methods of analysis, assessment, fore-casting and risk manage-ment in tourism; methods of reduction, insurance of risks in tourism.

Territorial tourist and recreational systems
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to analyze and apply to solve professional problems of scientific support and practical experience in the field of study and formation of territorial tourist and recreational systems (TTRS). The following will be studied: scientific ideas about integrated geographical systems and geosystem approach; TTRS as an object of constructive geographical research; historical aspect, regulatory support and patterns of influence of recreation and tourism on the formation of TTRS; hierarchy and features of the organization of TTRS; analysis of conditions and factors of the organization of TTRS; comprehensive assessment of the territory from the standpoint of district formation, zoning and design TTRS; TTRS ratings based on their characteristics; analysis and development of a TTRS development plan; research of TTRS tourist products.

Tourism Economy
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply basic scientific and theoretical knowledge on the economics of tourism to solve practical problems. Will be studied: the economics of tourism at the macro, meso and micro levels; basic concepts, concepts of economic activity in tourism; influence factors; problems and ways to solve them; economics of tourism industry enterprises.

Tourism Logistics
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability in designing rational flow processes in the formation, promotion, sale of a tourism product and apply scientifically based methods of forecasting, planning and risk management in the organization of tourism activities. The following will be studied: the concept, essence, functions of logistics, objects of logistics research, management in tourism, information support for logistics in tourism, modeling and building supply chains, the current state of the tourism logistics system in the world, trends in the formation of the logistics system in Kazakhstan

Tourism Market Structure
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply knowledge about the tourism market for decision-making in the main areas of practical activity. Will be studied: the concept of the tourist market, its properties and signs; concept and characteristics of the tourist market; its features and trends; geography of tourist consumer demand and supply, spatial and temporal modifications of the model of tourist entrepreneurial activity.

Data for 2022-2025 years

INTERNSHIPS

Research
  • Type of control - Защита практики
  • Description - The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.

Teaching Internship
  • Type of control - Защита практики
  • Description - The purpose is to form practical skills and abilities of conducting classes in higher education, conducting educational work at a university, introspection and self-development of psychological, pedagogical and methodological competence. Conducts lectures and seminars, curatorial hours, develops educational and methodological documentation based on the credit system of education.

Data for 2022-2025 years