Master degree program
Tourism

Tourism

QUALIFICATION

  • Scientific and pedagogical direction - Master of Sciences

MODEL OF GRADUATING STUDENT

ON1: Interprets the current knowledge, scientific concepts and theories in field of tourism for solving the scientific and applied problems in new and unfamiliar contexts, multicultural and foreign environment.
ON2: Critically evaluates the scientific apparatus and successful practical experience in field of tourism for independent construction and implementation of research.
ON3: Correctly selects the system of independent research methods in accordance with nature of object and methodology of scientific direction in field of tourism.
ON4: Integrates the scientific-professional knowledge in higher school educational process of professional tourist education, specialized institutions of advanced training and retraining of personnel with higher education.
ON5: Develops a course curriculum with relevant scientific content and teaches the professional profile tourism disciplines based on modern scientific concepts using the newest educational technologies.
ON6: Implements the effective communications, interfunctional interaction and interaction with stakeholders during documentation development, management of sales and business-processes in tourism enterprise.
ON7: Performs the resource planning, complex economic analysis of various types for tourism enterprise activities and develops the measures for improve of economic activity’ efficiency.
ON8: Manages the human resources, supports the professional and corporate culture, compliance with mandatory requirements and standards for enterprise, institution, organization of tourism sphere.
ON9: Applies the newest achievements of tourism’ theory and practice for aims of predicting, planning and managing of tourism activities in the competitive, multicultural, foreign-language environment.
ON10: Applies the effectively, creatively, combinatorial of information resources and technologies, software, GIS, GDS for solve of the professional research, educational, practical tasks.
ON11: Consistently presents the his/her own professional ideas and activity’ results in form of presentation, report, article, scientific report, educational material in the multicultural and foreign-language environment.
ON12: Evaluates the level of his/her own educational training, builds his/her own personal professional practical, scientific, pedagogical activities and trajectory of professional development.

Program passport

Speciality Name
Tourism
Speciality Code
7M11102
Faculty
Geography and Environmental Sciences

disciplines

Business rhetoric in the field of tourism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to collect, transmit, receive, analyze information in various genres of business communication for successful professional interaction and human resource management. Features of business communications will be studied; types of speech activity and business communication, basics of speech culture; genres of business communication, modeling of business communication situations, selection of optimal communication algorithms as an effective mechanism for improvement the performance of a company.

Foreign Language (professional)
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form practical skills in various types of speech activity in a foreign language. The training course builds the ability to perceive, understand and translate information in the modern global space, participate in scientific events to test their own research. The discipline is aimed at improving competencies in accordance with international standards of foreign language education.

History and Philosophy of Science
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a holistic systemic understanding of philosophy as a special form of cognition of the world, its main sections, problems and methods of their study in the context of future professional activity. The training course forms the theoretical and methodological basis of research work.

Innovation Management in Tourism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply the methods of innovative management in tourism to develop innovative projects. Will be studied: essence, content of in-novative management in tourism; innovation activity as an object of management; functions, methods of innovative management in tourism; innovative process-es in the promotion, commercialization of the tourist product; the impact of the environment on innovation; management of innovative activity of the tourist enterprise.

Legal activity in tourism
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - This course is aimed at acquiring knowledge in the field of legislative provision of human rights and fundamental freedoms guaranteed by the state and international organizations in the Constitution of the Republic of Kazakhstan, international treaties and agreements; development of practical skills in planning, organizing and ensuring security measures for tourism, travel, business trips based on regulatory sources and standards; analysis of international and domestic regulatory practices in the field of tourism; mastering the methodology and technology of the claim procedure for resolving disputes in tourism; acquisition of knowledge in the field of consumer protection from unscrupulous producers of tourist services.

Organization and Planning of Scientific Research (in English)
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.

Pedagogy of Higher Education
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to teach in universities and colleges based on knowledge of higher school didactics, theory of education and management of education, analysis and self-assessment of teaching activities. The training course is aimed at studying the trends in the development of education and the Bologna process. The course will help you master teaching and curatorial skills, various strategies and methods of teaching and education.

Psychology of management
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to provide scientific training of highly qualified specialists based on the study of fundamental concepts of management psychology, creating prerequisites for a theoretical understanding and practical application of the most important aspects of the field of management in the process of professional formation. The course is aimed at studying the patterns of development and functioning of mental processes, the basics of effective interaction and conflict resolution, self-development and self-presentation.

Strategic management of tourism organizations
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to carry out the strategic management of tourism activities in accordance with the legislation and international law. The content and interconnection of the main elements of the strategic management process, the mechanisms for implementing the economic strategy of tourist and recreational enterprises and the priority areas of their activities will be studied; strategic potential of a tourism organization and determining its competitiveness, ensuring, monitoring and evaluating the implementation of the strategy

Theoretical and Methodical Problems of Tourism Industry
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to develop the ability to evaluate and apply historical experience, scientific approaches, research in the field of studying theoretical and methodological problems of the tourism industry (TMPTI) to solve professional problems as a sector of the world economy and the intersectoral complex. The following topics will be studied: conceptual and terminological components of the TMPTI; conceptual and terminological diversity as a TMPTI; links of practical tourism with the evolution of scientific ideas and STP; chronology of the transformation of scientific ideas about tourism; the scientific basis of the research of the TMPTI; links and content of the theoretical and methodological foundations of the sciences of tourism; scientific approaches, scientometric basis, scientific tools for studying the TMPTI; the system paradigm in the study of TMPTI; the role and place of innovation in the study of TMPTI; training of specialists as TMPTI; scientific problems of modeling the future of the tourism industry; the specifics of the study of TMPTI at the junction of sciences.

Data for 2022-2025 years

disciplines

Cartographic Modeling of Tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to solve and visualize the special tasks of tourism using computer, multimedia and GIS technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer data processing procedures; software products, applications for geographical research; geographic information technologies; software for tourism activities; computer technologies, creation of cartographic models by modern GIS, aspects of cartographic modeling for presenting the results of scientific research.

Destination branding and marketing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to promote territories as product categories, taking into account their image, investment, tourist and social attractiveness. The following will be studied: the marketing and branding system of tourist territories; tourist destination as a product; the levels of the tourist product of the region, an integrated approach to the formation and promotion of regional tourist products; the main forms and methods of promoting the tourist territory.

Development of intelligent tourist platforms
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to create programs and applications that unite the subjects of the tourism business to promote multifunctional, maximally personalized tourism services. The analysis of software requirements and the development of technical specifications for software components and their interaction will be studied; development of multifunctional digital applications for the promotion of tourism services and products; integration of various providers of tourist services within one digital application; filling digital applications with essential content and thematic content; debugging and testing applications, developing instructions for working with them.

Information and analytical research in tourism
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to use methods and models of system analysis for research in the field of tourism, planning, organization, forecasting the effective functioning of enterprises in the tourism industry. The following will be studied: methodology, organization and technology of information and analytical work, methods and techniques for the effective organization of mental activity, the role and place of analysis in the decisionmaking process, the development of technological tools for information and analytical work in tourism.

National and Regional Tourism Planning
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.

Territorial tourist and recreational systems
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to analyze and apply to solve professional problems of scientific support and practical experience in the field of study and formation of territorial tourist and recreational systems (TTRS). The following will be studied: scientific ideas about integrated geographical systems and geosystem approach; TTRS as an object of constructive geographical research; historical aspect, regulatory support and patterns of influence of recreation and tourism on the formation of TTRS; hierarchy and features of the organization of TTRS; analysis of conditions and factors of the organization of TTRS; comprehensive assessment of the territory from the standpoint of district formation, zoning and design TTRS; TTRS ratings based on their characteristics; analysis and development of a TTRS development plan; research of TTRS tourist products.

Tourism Economy
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply basic scientific and theoretical knowledge on the economics of tourism to solve practical problems. Will be studied: the economics of tourism at the macro, meso and micro levels; basic concepts, concepts of economic activity in tourism; influence factors; problems and ways to solve them; economics of tourism industry enterprises.

Tourism Logistics
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability in designing rational flow processes in the formation, promotion, sale of a tourism product and apply scientifically based methods of forecasting, planning and risk management in the organization of tourism activities. The following will be studied: the concept, essence, functions of logistics, objects of logistics research, management in tourism, information support for logistics in tourism, modeling and building supply chains, the current state of the tourism logistics system in the world, trends in the formation of the logistics system in Kazakhstan

Tourism Market Structure
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - Purpose: to form the ability to apply knowledge about the tourism market for decision-making in the main areas of practical activity. Will be studied: the concept of the tourist market, its properties and signs; concept and characteristics of the tourist market; its features and trends; geography of tourist consumer demand and supply, spatial and temporal modifications of the model of tourist entrepreneurial activity.

Data for 2022-2025 years

INTERNSHIPS

Research
  • Type of control - Защита практики
  • Description - The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.

Teaching Internship
  • Type of control - Защита практики
  • Description - The purpose is to form practical skills and abilities of conducting classes in higher education, conducting educational work at a university, introspection and self-development of psychological, pedagogical and methodological competence. Conducts lectures and seminars, curatorial hours, develops educational and methodological documentation based on the credit system of education.

Data for 2022-2025 years