Master degree program
Publishing Management and Typography

Publishing Management and Typography

QUALIFICATION

  • Scientific and pedagogical direction - Master of Arts

MODEL OF GRADUATING STUDENT

ON1 To carry out professional activities at the intersection of publishing management and typography from the perspective of the latest scientific theories and concepts of book business and graphic design.
ON2 Develop areas of typography from the perspective of publishing as a result of integrative processes in the following areas: corporate (logos and branding), editorial (books, newspapers, magazines), navigation, web design, etc.
ON3 To analyze typography as an ideological and creative method of activity, historically formed under the influence of aesthetics, economics, psychology, sociology, cultural studies, etc., and legal management in publishing as an organizational model of publishing.
ON4 To use the traditions of national graphics, original fonts while creating various types of domestic graphic and electronic products.
ON5 To develop scientific design at the intersection of publishing and typography as the basis of graphic design; principles of organizational culture of publishing houses in the context of a paradigm shift in publishing.
ON6 To conduct research in the publishing and graphic design field, to use the methodology of content analysis for text and visual material in the context of various areas of semiotics.
ON7 Process media content by using professional graphics programs: CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe InDesign: preparation for publishing book, newspaper, magazine, advertising publications, content of digital documents
ON8 Predict the main trends of interaction between the media and the audience, the direction of editorial management and typography.
ON9 Model a scientific conception of the development of the legal framework for publishing and design projects.
ON10 To contextualize new professional information in an electronic publishing environment.
ON11 To systematize promising directions in the development of Biological sciences and design creativity.
ON12 Synthesize modern methods of teaching publishing management and typography as the art of text design, the results of scientific research in the master's dissertation, scientific publications.

Program passport

Speciality Name
Publishing Management and Typography
Speciality Code
7M02103
Faculty
Journalism

disciplines

Foreign Language (professional)
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form practical skills in various types of speech activity in a foreign language. The training course builds the ability to perceive, understand and translate information in the modern global space, participate in scientific events to test their own research. The discipline is aimed at improving competencies in accordance with international standards of foreign language education.

History and Philosophy of Science
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form a holistic systemic understanding of philosophy as a special form of cognition of the world, its main sections, problems and methods of their study in the context of future professional activity. The training course forms the theoretical and methodological basis of research work.

Kazakh typography and ethnodesign of publishing processes
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to analyze and implement a system of graphic design techniques based on national traditions. Aspects of the development of Kazakh graphics, historical style, and ethnic design in contemporary art, advertising design, typography, ornamental art, publishing, the main factors of visual traditional culture influencing design in graphic design will be studied.

Management of modern publishing and printing process
  • Number of credits - 9
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to create, release and launch a project in the information and communication turnover and provide a consumer with the form of publication he needs (print, audio, video, electronic). The managerial role of the publisher-editor in the publishing and printing process is studied, as a system of interrelated organizational and managerial, creative, production, informational, and marketing works aimed at preparing for publication and distribution of publications.

Organization and Planning of Scientific Research (in English)
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline to form the ability to apply practical skills in the organization and planning of scientific research. The discipline studies: forms and methods of planning, organization and design of scientific articles and dissertations; forms of summarizing the results of scientific research in presentations, speeches, projects, articles.

Pedagogy of Higher Education
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to form the ability to teach in universities and colleges based on knowledge of higher school didactics, theory of education and management of education, analysis and self-assessment of teaching activities. The training course is aimed at studying the trends in the development of education and the Bologna process. The course will help you master teaching and curatorial skills, various strategies and methods of teaching and education.

Psychology of management
  • Number of credits - 3
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the discipline is to provide scientific training of highly qualified specialists based on the study of fundamental concepts of management psychology, creating prerequisites for a theoretical understanding and practical application of the most important aspects of the field of management in the process of professional formation. The course is aimed at studying the patterns of development and functioning of mental processes, the basics of effective interaction and conflict resolution, self-development and self-presentation.

Publishing systems and graphic programs
  • Number of credits - 6
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to analyze the market of publishing and graphics programs, to navigate the software set of visual development tools. The skills of a digital publisher and designer will be taught. The course introduces the Quark App Studio and Digital Publishing Suite software programs for publishers of digital newspapers and magazines based on modern tablet devices Apple iPad and iPad2, RIM Playbook, or Android, such as Motorola Xoom and Samsung Galaxy Tab. As part of the course, computer modeling and design programs are studied

Scientific design in the publishing and design sphere
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form among the undergraduates the ability for research work in the field of publishing and graphic design for the preparation of projects and the development of new innovative strategies. The modern provisions of the methodology of science, the tools of scientific research for the promotion of publishing and design initiatives, the laws of the technology in creating a scientific article or research project of the master's level will be studied.

Web publishing: concept, technology and design
  • Number of credits - 5
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The content of the discipline includes the study of the modern practice of creating websites, general models of publishing, introduction to the Internet technologies in publishing houses, and the book trade. The discipline aims to develop among undergraduates the competencies and skills in the field of creation and functioning of websites and web publishing houses for the effective conduct of the publishing business, editorial processing of information for a website or other Internet resources.

Data for 2021-2024 years

disciplines

Digital-edition: specifics and functional trends
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - During the course, undergraduates develop the ability to analyze the specifics and infrastructure of production and distribution of e-books, methods, and means of preparing electronic publications, formats, and methods of processing electronic publications using various devices and programs for reading. The digital environment is studied as a condition for a new stage in book publishing: the development of the Internet, the emergence of mobile devices (cell phones, tablets, e-books), a change in the vector of development of the publishing business.

Editorial and design art: canons and standards
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to develop skills in editing and design digital and print content. Undergraduates master professional competencies, taking into account the transformation of editorial standards, strengthening managerial functions in the editor's profession, study printing, design, editorial art, analyze the work of new media editors (digital-editor, web content editor), master automated systems for editing and proofreading.

Graphic design and typography in the context of humanitarian knowledge
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability of the undergraduates for systemic analysis and professional assessment of historical paradigms of visual culture as well as to give a holistic view of the development of the graphic design. Graphic design and typography are studied as historically developed multifunctional socio-cultural phenomena; as well as the causes of occurrence, stages of formation and style directions, the connection of design with various forms of scientific humanitarian knowledge: aesthetics, economics, psychology, sociology, cultural studies, etc.

Legal management in publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to understand the legal management of publishing. Publishing houses are studied as organizations of various forms of ownership that function within a certain legal framework, and the rules of law governing their activities and the resolution of disputes of an internal and external nature (for example, contract and copyright, reprint rights) are considered. Publishing is studied as a system consisting of interconnected parts and having both an internal and an external environment.

Marketing and brand design in publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form among undergraduates the ability to describe and apply methods for stimulating the sale of publishing products, promoting brand design in publishing. Methods of designing and creating a brand image for a particular publisher, series, or subject matter of books, the author will be studied; new possibilities of developing the visual appearance of the logo of the publishing house. The study of marketing in the publishing business is based on the general theory of management and marketing.

Philosophy and culture in the book business
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability of a systemic analysis of general cultural functions and awareness of books and typography as spheres with their worldview and internal philosophical value. Cultural and ethical functions aimed at the formation of professional activity will be studied: the ability to improve and develop the intellectual and general cultural level; the ability to self-study new research methods; as well as the philosophical area of knowledge about this specificity, enclosed in publishing products.

Project methodology of domestic graphic design
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form students' ability to systematically analyze the forms of the project methodology of graphic design, metaphorical techniques for creating a visual image in the national style. The newest design methods of typography as a branch of graphic design, semiotic-communicative approaches, the symbolic nature of the tropes will be studied, the prerequisites for the actualization of methodological design problems in the modern visual environment will be outlined.

Publishing and printing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The practical purpose of the course is to form an in-depth understanding of the structure, principles of publishing, and modern printing technologies, develop skills in working with layouts for subsequent use in professional activities. As a result, students master the technology of preparing publishing processes, printing and post-printing technologies, multimedia, new software solutions. The discipline expands the understanding of the essence of publishing and printing technologies.

The modern literary and publishing process: Management strategies in book publishing
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of studying the course is to form the abilities of critical analysis and expert perception of genre specifics, patterns of the literary process, features of the preparation and release of modern literature within the framework of the specifics of publishing strategies. Students gain the skills of comprehending scientific and critical literature, analyze the phenomenon of classics, study the market of fiction and mass literature, analyze successful commercial projects.

Trends in scientific knowledge in book science
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability for conducting scientific research, objective analysis of problems and trends in the formation of types and classifications of modern bibliology. Problems and trends associated with the theoretical and methodological basis of bibliology will be studied. Students will look into the necessity of correcting the conceptual schemes of the science of books, improving the models of setting scientific problems and their solutions. Particular attention will be paid to the development of new approaches to study the phenomenon of a "book" in modern realities.

Virtual book distribution channels
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to systematically analyze the levels of the Internet used at enterprises distributing publishing products, as well as the features of interactive trade. The course is aimed at studying topics related to the definition of goals, objectives, objects of technology of modern book distribution. An in-depth analysis is given of book distribution enterprises that use digital technologies and products in their activities: print on demand, online store, electronic client databases, etc

Visual digital semiotics and design
  • Type of control - [RK1+MT+RK2+Exam] (100)
  • Description - The purpose of the course is to form the ability to describe and evaluate the basic concepts, theory, and development trends of semiotics (including visual semiotics) and design. During the course, students learn the basics of visual digital semiotics, semiotic methodology, consider design as a means of organizing visual communication, study various types of design, styles in visual communication, forms and their elements, the role of color.

Data for 2021-2024 years

INTERNSHIPS

Pedagogical
  • Type of control - Защита практики
  • Description - Formation of practical, educational-methodical skills of conducting lectures, seminars, creatively apply scientific, theoretical knowledge, practical skills in teaching activities, conduct training sessions in the disciplines of the specialty; own modern professional techniques, methods of training, use in practice the latest theoretical, methodological advances, make educational, methodological documentation.

Research
  • Type of control - Защита практики
  • Description - The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.

Data for 2021-2024 years