• Scientific and pedagogical direction - Master of Social Sciences

Формируется матрица соотнесения результатов обучения по образовательной программе с формируемыми компетенциями (приложение 2.1)
По завершении данной ОП ожидается, что магистры будут способны:
1.create a universal model of the communication process using the theory and concept of communication;

2. to identify the specifics of the interaction of media communications with public administration systems and to provide communication support for the foreign policy activities of state structures;

3. track trends in the development of domestic and foreign media markets and use these trends in professional activities;

4. use technical and creative skills when creating digital products based on knowledge of the specifics of modern broadcast technologies

• 5. using the tools of the interactive content industry (Internet portals, databases of video, audio content, software products), create a multimedia product;

• 6. relying on the latest communication technologies, ethics and laws of psychology, using various types of communication, coordinate the work of different divisions of the media company;

7. explore and describe media phenomena using the language and apparatus of the social, humanities, and economic sciences, and apply various methods to analyze media companies and projects;

8. analyze the linguistic features of mass media texts, interactive methods of creative communication activities that are used in the media discourse when creating media and communication products;

9. identify the main components, parameters, and specifics of strategic communications in relation to traditional forms of communication activities; analyze the evolution of communication models on the basis of which communication strategies are developed;

10. develop a marketing strategy, evaluate its effectiveness, implement online promotion, taking into account consumer needs, the current situation in the industry and the competitive position in the market segment;

11. identify the specifics of working in the direction of corporate and brand communications; build effective work with media managers and understand how the media business affects the business of the corporation and / or brand;

12. form a team, develop a calendar plan with it, the cost of the project and effectively implement it, adapting it to specific realities.